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Targeted

The Power of. Targeted. Advertising!. Put On The House to Work For Your Business. Your Logo and Local Air Time Goes Here. with the Carey Bros. & Rebecca Cole. Meet The Carey Bros. & Rebecca Cole.

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Targeted

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  1. The Power of Targeted Advertising! Put On The House to Work For Your Business Your Logo and Local Air Time Goes Here with the Carey Bros. & Rebecca Cole

  2. Meet The Carey Bros. & Rebecca Cole James and Morris Carey, known as The Carey Bros., are nationally recognized experts on home building and renovation. They share their 50+ years of experience as award-winning, licensed contractors with over 20 million people nationwide through a weekly radio program, daily radio tip, content rich website and an Associated Press syndicated newspaper column all titled, On The House. In addition the Carey Bros. are monthly contributors to “The Family Handyman” and “American Woodworker” magazines – both of which are Readers Digest publications. The “On The House” is America’s number one home improvement, repair and remodeling vignette and is heard on over 170 stations across the U.S, Puerto Rico, and Canada.Over 1.5 million listenerstune in to the “On The House” for informative, fun, and FREE home improvement advice! These third-generation contractors hold 18-year broadcast careers in radio and television. The Careys have acted as home improvement editors onCBS News Saturday Morning, the Family Channel's Home & Family program and The Discovery Channel’s Home Matters. They have also appeared as guests on national and local television programs, including ABC-TV's Home Show, CNNfn’s The Money Gang, HGTV’s Smart Solutions and PBS’s Right On The Money… among others.

  3. On The House Audience Gender: 55% Male 45% Female Listener Profile: 70% Serious DIY’s 30% Professional Income: Over $50,000 41% $25,000 - $50,000 43% Under $25,000 16% Shopper Profile: Brand Loyal 40% Cautious 39% Venturesome 21% 18-24 25-34 35-44 45-54 55-64 65+ Education: High School or Less 9% Completed High School 25% Some College/Trade School 31% Completed College or More 35% Demographic Breakout: Own Home 100% Households with Children 33% Source: Arbitron and the Radio Advertising Bureau

  4. “On The House ” Will help you reach qualified buyers! Every week, Radio reaches 94.3% of adults who shopped at hardware/building supply stores 4+ times in 4 weeks. Every week, Radio reaches 93.4% of those who plan to remodel their homes. • Source: Radio Advertising Bureau

  5. Don’t take our word. . . • “When folks want information on home improvement products or what really works when it comes • to home maintenance, they need honest, straight-up hands-on advice from somebody they can • trust. The Carey’s have been there and folks trust James & Morris. They’re the Real McCoy • of Home Improvement! That’s why Grabber’s been working with the Carey’s for nearly a decade.” • - Steve Moss, Director of Marketing - Grabber Construction Products • “We’re a fairly new company with a limited budget. Because of this, our • advertising decisions have to be on-the-mark. A perfect example of this • is our affiliation with the Carey Brothers. Their targeted following allows • us to reach the people who are most likely to buy our products.” • Chris Jenkins, Sales and Marketing Director – TimberTech • “Our mission is to educate consumers and builders alike. I really want to say we couldn’t be more pleased with the effort [The Carey Brothers] made on our behalf. They posted a link to our site on their site and immediately after that was up we noticed a surge in traffic from people who had visited the “On the House” website. When they mentioned us on the broadcast, they actually went significantly further in terms of time than we thought they would. We couldn’t be more pleased with their effort.” • Jim Niehoff, Portland Cement Association

  6. Sponsorship Package #1 1 commercial per hour in the program 1 sponsor billboard per hour voiced by the Carey Brothers 20 On The House Tip of the Day sponsorships which includes 30 sec. commercial and opening billboard 20 ROS commercials during the week 12 promo tags during the week Commercials voiced by the Carey Brothers Your 52 week investment is only $0.00 Sponsorship Package #2 1 commercial per hour in the program 10 On The House Tip of the Day sponsorships which includes 30 sec. commercial and opening billboard 20 ROS commercials during the week 6 promo tags during the week Your 26 week investment is only $0.00 Affordable Advertising Plans!

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