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April 2012. Mark J. Barrenechea President & CEO markb@opentext.com. The rate of change is accelerating. Big Data. Social Media. 2yr. Saas. 3 yr. Internet. 5 yr. Client Server. 10yr. Mainframe. 40yr. Ich bin ein Berliner. TWITTER: I’m eating a #DONUT FACEBOOK: I LIKE DONUTS
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April 2012 Mark J. Barrenechea President & CEO markb@opentext.com
The rate of change is accelerating Big Data Social Media 2yr Saas 3yr Internet 5yr Client Server 10yr Mainframe 40yr
Ich bin ein Berliner TWITTER: I’m eating a #DONUT FACEBOOK: I LIKE DONUTS YOUTUBE: Here I am eating DONUTS LINKEDIN: I have DONUT Skills LASTFM: I am listening to DONUTS FOURSQR: Eating DONUTS here INSTAGRAM: Here is a pic of DONUT
Big Data - Outcomes 90% of the world’s data was created in the last two years. All spoken words of all humans throughout human history are 5 exabytes We now create 2.5 exabytes of data every day Data - Big and Bigger Ability to ingest all data created. The whole pie, not just a slice. Digest, analyze and unearth insights immediately based on all possible combinations of all available information. Radical transparency and predictability.
Media Online: Traditional and Social % Online 50% Traditional Media: Print Media and Broadcast Big Data: Critical Mass
The Predictive Nature ofSocial Media and Big Data Permeates Everything Personal, Business, Economics, Cultural, Government, Political.
100 trillion network connections Movies Music Books Friends 50% 25% 70% 40% Social Media and Big Data are choosing my friends (25%) and what I watch (70%)
Narrative Science to this from this Social Media and Big Data creating articles via Narrative Science
Early Warning SystemsPublic Health Risks Preventing the next Pandemic Searching WW media Deep analytics Detection of potential outbreaks Disseminate information to WW health organizations
Land of the Free and Censored San Francisco, California Citizens organize via Social Media Protest against Police Violence Local government agency hits “the internet kill switch” to stop protesters communicating San Francisco – July 2011
Culturomics: Forecasting Human Behaviorhttp://www.kalevleetaru.com Capturing the tone of online media (Summary of World Broadcasts) Forecasted revolutions in Tunisia, Egypt, and Libya Estimated Bin Laden’s hiding place within 200km radius
MIT Study: Global Economic Collapse by 2030 NASA: Solving Global Warming NOAA: Social Media and Disaster Modeling United Nations: Eradicating Famine
The Predictive Nature ofSocial Media and Big Data Impacts every industry and every government Unlocks value and competiveness Underpins new waves of productivity and consumer surplus Big Data comes with big responsibility Can contribute to the collective good … and it can even topple a government