Mobile Development Community Chung Webster Consultant Microsoft Developer Services

1. Mobile Development CommunityChung WebsterConsultantMicrosoft Developer Services

2. Agenda • Two key programs • Microsoft Solutions Partner Program • Mobile2Market • Resources to help deliver great applications

3. Lifeline Development Marketing Support VS2003 Web / MSDN eVT Mobile2Market Newsgroups Training MCS / PSfD MSPP

4. The Microsoft Mobile Solutions Partner Program is a worldwide initiative designed to help you developcutting-edge solutions using Microsoft Mobile Software, and successfully bring them to market What does MSPP offer that can’t be found through Microsoft.com/mobile? A one-to-one communications forum that allows you to: • Submit case study leads • Ask for Microsoft quotes for your press releases • Find out about events • Ask questions An exclusive solutions directory that allows you to find partners in your business area and region • First access to the latest SDKs and other developer resources • Selected invitations to Microsoft mobility oriented initiatives and events http://www.microsoft.com/mobile/partners/

7. Mobile2Market • What is it? • An open and flexible program for getting mobile applications to the marketplace • www.microsoft.com/mobile/developer/developerprograms/mobile2market/default.asp • Align and connect • Logo Testing • Microsoft Mobile Application Catalog • Digital Certificates, Application Signing (if required by Operator) • Online and in-store Retail • ISVs get their applications logo certified; submit apps into Catalog • Mobile Operators, OEMs, Retailers connect to Catalog; find apps

8. Mobile2Market – Benefits • Minimize interface points for ISVs • Catalog makes it easy for Operators to find relevant and interesting apps • Consistent User Experience across apps and devices keeps customers coming

9. Mobile2Market ISV Process User ISV Application Designed for Windows Logo Testing Mobile Application Catalog Operator Network Approval Appropriate Application Signing Mobile Device DEVELOP App (no certs required) DEPLOY App (need certs)

10. Demo • Mobile Application Catalogue Services (MACS) • Handango

11. Designed For Windows For Pocket PC | SmartPhone • Logo Handbooks available on the web • http://www.microsoft.com/mobile/assets/Design_PocketPC.pdf • http://www.microsoft.com/mobile/assets/Design_Smartphone.pdf • Logo covers three different aspects – • Install/Uninstall Requirements • System Requirements • UI Requirements • Create consistency in User Experience for higher usability and stability

12. Take Advantage of Resources • Check out available free resources • Do you need additional expertise? • MCS • Developer Services (PSfD) • Training • Follow logo guidelines

13. Developer Resources • SDK or VS.NET Help • Developer Online Resources • http://msdn.microsoft.com • http://www.microsoft.com/mobile/developer • http://smartdevices.microsoftdev.com • Support • http://Support.microsoft.com • News Groups • microsoft.public.smartphone.developer • microsoft.public.windowsce.app.development • microsoft.public.windowsce.embedded.vb • microsoft.public.windowsce.embedded.vc

14. Training Events (Guerrilla) • Intensive 5 days & nights • Conferences Training Courses In-depth, hands-on, instructor led • Educational Resources for Software Developers • Online tutorials; White papers; Discussion groups; Tools & samples; Book series www.develop.co.uk

15. Open Panel • Ask questions!