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Embarrassing Markets. People are willing pay good money for products that help them solve their problems . Here’s just a sample of what people will eagerly buy. . . So What Constitutes an “Embarrassing” Problem?
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Embarrassing Markets • People are willing pay good money for products that help them solve their problems. Here’s just a sample of what people will eagerly buy. . . • So What Constitutes an “Embarrassing” Problem? • Pretty much anything that makes people feel uncomfortable, uneasy, embarrassed, self-conscious or ashamed!
Dark Eye Circles, Excessive Sweating, Acne, Canker Sores, Yeast Infection, Weak Kegals, Gout, Eye Floaters, Bed Wetting, Teeth Grinding, Snoring, Jock Itch, Pubic Shaving, Excessive Back Hair, Flatulence, How To Be Better In Bed, Penile Papules, Rosacea, Premature Ejaculation, Itchy Anus, Man Boobs, Small Penis, Anal Itching, Eczema, Low-Desire Libido, Panic Attacks, Inverted Nipple, Stretch Marks, Herpes, Hives, Sleep Apnea, Baldness, Bad Breath, Sagging Breasts, Peeing In Public, Weak Pelvic Floor, Nail Fungus, Varicose Veins and Erection Issues. “...I’ve got a cure for that!”
Lets Find Some Embarrassing Niches • A niche is a focused, targetable segment of a market • Niches are NOT a group of people you select to market to • You cannot pick or choose a niche at random • A niche can be defined as : • A need that many people have that your product or service fulfils!
Has that definition changed your mindset on what a niche is? • You cannot just pick a niche at random and hope for the best… • By definition it tells us that a niche has to be: • Found • Discovered • Uncovered • And then that niche market needs to be serviced. • So…the process of targeting a niche is about finding a want or need that many people have, then finding a product to solve it.
You will struggle to find a niche if you: Are having trouble deciding on a niche Have no idea which niche to go after Can’t figure out the niche you want to market to If you are starting from one of these places … …You’ll Never Create Success! Your Job Is To Find Out What Your Niche Wants… And Give It To Them!
You want success… know exactly who your market is & what they want Who are the people in your market and what issues are they facing Then we dig a little deeper into issues our market is suffering!
Lets Find Some Embarrassing Niches Master these five steps & you will have a profitable online business
Picking The Right Embarrassing Niches “Market” vs. “Marketing” – Know The Difference Market - A large group of people looking for a solution to an issue, an example could be overweight people (there will never be a shortage in this market) Marketing - There are all kinds of sub-markets or niches in this market, from overweight children, to women who want to lose weight after pregnancy to folks looking to strip fat Your job is to create a USP… Perhaps specialize in selling only products for women who to lose weight after pregnancy…
Lets Find Some Embarrassing Niches Who you sell to and how you sell are totally different, this is why you MUST understand that markets and marketing are totally different! Here’s an example in the sexual health niche: MARKET: Sexual health issues for men, sex is one of the largest markets out there, and has millions of people suffering all kinds of issues! MARKETING: Target men who suffer from premature ejaculation, a USP could be – “Learn how to control yourself and last longer between the sheets” Your website could be dedicated to products that only help men with PE
The common misconception amongst “newbies” is that they think it’ll be easier for them to make sales if there is little or no competition! You could not be further from the truth – competition is a good indicator that the market you have chosen is a buyers market Competition is GOOD – In fact it is ESSENTIAL Here’s why: The market is proven – you know there are plenty of buyers & that it is profitable There are plenty of products meaning people are spending money!!
Your Niche Should Have The Following Components: • Big ish Market • Competition • Room to grow
Let’s Get You Some Niches! Now I’ll walk you through my step by step process of researching and picking highly targeted niches Choose a niche you like! I want you to identify some niches which you’re naturally drawn to! Have you or a family member suffered and overcome an embarrassing problem? Do you have friends that have any embarrassing issues? Have you any specialist skills or knowledge that may help you help others?