9/11 Drill D own for S afety Making the Country Prepared, Not Scared ™.

1. 9/11Drill Down for SafetyMaking the Country Prepared, Not Scared™. Presentation for Safe America Webinar Series 7/28/10 by Len Pagano CEO & President Safe America Foundation

2. American ‘Un-Preparedness’ Results from a 2009 Citizen Corps National Survey • 43% do not have disaster supplies in homes • 50% are not familiar with community alerts/warning systems • 56% do not have a household emergency plan • 58% are unfamiliar with community evacuation routes • 74% have not participated in a workplace shelter-in-place drill • 77% have not volunteered for community preparedness activities; however, 34% did volunteer during a crisis in their community • 80% have not completed a home evacuation drill

3. The Bottom Line • Americans have a high expectation of assistance from the emergency responder community… • … but have NOT practiced response protocols nor drilled to know critical actions needed and easily sustainable

4. 2010 Goals‘9/11 Drill Down for Safety’ 1. Engage Americans in doing a preparedness activity during National Preparedness Month 2. Involve youth 3. Focus on texting during a crisis thereby freeing up space for other critical uses of digital/voice network (first responders) 4. Establish research benchmarks on Americans attitudes toward preparedness 5. Create sustainable partnerships with government, business, non-profit, and other stakeholders -1-

5. 2009 ‘Drill Down’ Results • Over 400,000 Americans participated • More than 127 sites/cities in 24 states • Over 100 million media impressions worldwide!!!

6. 2010 / Safe America Objectives • Increase participation (1 million level) • Expand network of corporate, nonprofit, government, and community partners (already ‘up’ from 2009!) • Offer educational element focusing on youth, thereby engaging them in demonstrating preparedness and sharing the importance with the next generation (focus on outreach to college campuses, sororities and fraternities) • Conduct research that Safe America can share with FEMA, American Red Cross and other integral organizations explaining how people ‘feel’ about being active participants in resiliency • Create a ‘megacommunity’ of public, non-profit and private sectors… that popularizes preparedness • Share memorable messaging, including our themes of be Prepared, Not Scared™ and Text First, Talk Second™ • Focus on texting, with a promotion via 78247 that can go viral with involvement from wireless carriers, NGOs and other corporate partners • Update regularly www.SafeAmericaPrepared.org with fresh, engaging content

7. Drill Down Elements 1. Education (pre-drill webinars) 2. Comprehensive media campaign 3. Pledge Sign-ups / for drills (engaging individuals, communities)* * - participatory ‘incentives’ to be announced 8/24

8. Pledge / Sign-ups Participants • Seek Verizon Wireless help in sending out a text to its 90 million customers • Seek 15 partners to attract 1 million ‘base participants’ (UPS, Motorola, State Farm, Verizon employees plus NGOs (PTA, All Hazards Consortium, NEDRIX, NEMA, IAEM exceed 6 million members!) • Track any other drills (Great California Shakeout) from Sept 1 – October 30) and aggregate them • Involve Collaborative Fusion and determine their footprint (16-state participants)

9. ‘How to’ Conduct a ‘Drill Down’ Text Drill Text family members on 9/11 – with a four-digit ‘RUOK’ message and watch for a ‘IMOK’ reply. Make sure all family members know how to text – and if they don’t, teach them!! Encourage employees of all ages to ‘drill’ by texting and reach out to family, neighbors and others to practice connectivity (as they might in a disaster). Msg - To all employees evacuate bldg via south exits Msg - Hey mom, with Sarah, we r ok Msg – hey son, Dad is ok, be home soon Msg- kids, are you ok? Dad

10. DRI International offers Professionals Credits for Participating! • Just in: register at safeameicaprepared.org and tell us what you’re doing and receive credit toward re-certification!!! This can include: • Conducting a ‘drill’ – an evacuation, shelter-in-place or other activity • Attending a preparedness course or workshop • Sending out a practice emergency alert notification to employees • Conducting a tabletop exercise • Completing an organizational risk/threat assessment

11. safeamericaprepared.orgWebsite Resources • Receive free content via Safe America’s Facebook, Twitter, LinkedIn, Flickr and You Tube sites that includes: • Safety Training Information • Practice Drill Information • Disaster Training Toolkits: Business, Family, Special Needs, and others • Podcasts: Introduction to ‘Drill Down for Safety’ and other podcasts • 2009 Webinars: Drills-Why and How to Plan for an Emergency and other webinars • Additional information on Safe America, its programs, and partners

12. Regional ‘Hub Cities’ • Boston Bob Connors(Raytheon)/Ken Otis (Liberty Mutual) • New York Fred Seibert (Frederator) / Bob Marsten (NBC) • Philadelphia Harold Cohen (Dilworth Paxson)/David Gorenberg(Citi) • Baltimore Jackie Wasni (Motorola)/Peter Hitt (Bank of America) • Charleston Wva Sam Cipoletti (Verizon) / Pam Wallace BVC • Washington Dr. Doug Himberger (Univ. of Chicago)/Melissa Trumbull • Atlanta Bob Schurke (Travelers)/Jack McKlveen (UPS) • Florida Tom Serio (Verizon) • Chicago Bill Phillips (CNA) / Russ Collett (IPC Int’l) • Minneapolis Tim Puyleart (MN Safety Health & Environmental Assoc) • Kansas City Chuck Banks (Chuck Banks & Assoc.) • Denver Kate Lord / Liz Granger (VISA) • Dallas Debra Benton (Southwest Airlines) • Houston Jeremy Konko (Guest Assist)/Phil Robinson (St. Joseph’s) • San Francisco Bob Canter (Emeryville Chamber)/Spence Nilson(Expr’ssionCollege) • Los Angeles John Echeveste (VPE) • San Diego Leslie Luke (San Diego County Gov’t) • Seattle Bill Boni (T-Mobile)

13. This summer, let’s... Engage Americans this September Learn where we are ‘weak’ via drills Rely on texting as ‘first impulse communication tool’ In an emergency Practice NOW reliance on texting!! Share www.SafeAmericaPrepared.org with friends… and employees… and Become Prepared, Not Scared™