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HOW DO YOU ORGANIZE YOUR MARKETING WHEN CONTENT AND ADS ARE MERGING

HOW DO YOU ORGANIZE YOUR MARKETING WHEN CONTENT AND ADS ARE MERGING. KOMFO. We love Social Media and we believe that it has fundamentally changed the way companies are communicating with their customers. Headquartered in Copenhagen, Denmark but present globally.

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HOW DO YOU ORGANIZE YOUR MARKETING WHEN CONTENT AND ADS ARE MERGING

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  1. HOW DO YOU ORGANIZEYOUR MARKETINGWHEN CONTENTAND ADSARE MERGING

  2. KOMFO We love Social Media and we believe that it has fundamentally changed the way companies are communicating with their customers. • Headquarteredin Copenhagen, Denmark but present globally. • Owned by the four founders and the global software company Sitecore. • Powerful team of 60+ social media marketing specialists ready to guide you to success. • 100+ strong partnerships with leading social networks, agencies and software providers. • 300+ enterprise clients and market leader in the Nordics.

  3. Mobile is eating the world

  4. ONE PERSON SEVERAL BEHAVIOUR

  5. Insightsanalyst Content creator Community manager Advertiser Moderator

  6. Advertiser Sales Branding Pagename Pagename Pagename Pagename Pagename Pagename Engagement Text here Text here Text here Text here Text here Text Here Text here Text here Text here Text here Text here Text here Text here Text here Text here Text here Text here Text here Text here Text Here Text here Text here Text here Text Text here Text Text here Text here Text here Text Here Text here Text here Text here Text here Text here Text here Text here Text here Here Text here Text here Text Text here Text here Text here Text here Text here Text here Text Here Text here Text here Text here Text here Text here Text here Text here Text here Text here Text Here Text here Text here Text here Text here Text here Text here Text here Text here Here Text here Text here Text

  7. JYSK LAUNCHES IN MULTIPLE MARKETS DK + SE Countries GROW COMMUNITY Objective 61.000 FANS Result so far ”Komfo proves that Facebook is more than just likes. There is also money to be made from Facebook advertising.” Anders Lunde JYSK

  8. GET THE JOB DONE! 17.500 employees 2.000 stores 35 countries STRATEGY Distribution of ownership Leading by example Trial and error Information Inspiration Education KPIs

  9. March 4th 2013: 0 Fans April 4th 2013: 17.000 Fans STARTING FROM SCRATCH

  10. TWO NICE GUYS WITH THE SAME OBJECTIVE Tom Cruise Jan Bøgh, CEO JYSK

  11. IMPLEMENTATION OF CONVERSATION PIXELS ON JYSK.DK AND JYSK.SE 18x Denmark 26x Sweden

  12. IT’S NOT ALL ABOUT THE MONEY User engagement User engagement Expert advice on sleeping Crowdsourching Sleepingrelatedfun and games

  13. RESULTS / FUTURE

  14. COMMON PITFALLS OF SOCIAL MEDIA

  15. WHEN YOU POST ON ONE MEDIA…

  16. … DON’T AUTO-FEED TO ALL OTHER MEDIA

  17. MAKE IT RELEVANT

  18. KEEP IT SIMPLE

  19. GET STARTED!

  20. Lisbeth Chawes Senior AccountExecutive, Komfo lic@komfo.com

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