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Isle of Arran - the figures

Isle of Arran - the figures. Population circa 5000 Food & Drink worth £10-12m Tourism worth £32m 210,000 visitors annually. Taste of Arran. Participant Companies Arran Chocolate Factory - Handmade Chocolates Arran Dairies - Ice Cream and Dairy Products

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Isle of Arran - the figures

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  1. Isle of Arran - the figures • Population circa 5000 • Food & Drink worth £10-12m • Tourism worth £32m • 210,000 visitors annually

  2. Taste of Arran Participant Companies • Arran Chocolate Factory - Handmade Chocolates • Arran Dairies - Ice Cream and Dairy Products • Bellevue Cheese Company - Soft Cheeses • Creelers of Arran - Smoked Seafood and Shellfish • Island Cheese Company - Flavoured Cheddars • Isle of Arran Brewery - Real Ales • Isle of Arran Distillers - Whisky & Cream Liqueur • Paterson Arran - Jams, Marmalades, Chutneys and Relishes • Robins Herbs and Vegetables - Bio - dynamically Grown Herbs and Veg • Torrylinn Creamery - Dunlop and Unpasteurised Cheddars • Wooleys of Arran - Oatcakes and Bakery Products

  3. Why Collaborate Need - experience - benefit to customers - share best practice - share solutions - volume (share capacity) - BENEFIT TO BOTTOM LINE Barriers to Collaboration Fear - of sharing - investment of time - investment of money - lack of expertise How we got started - agree win-win (80/20) - adopt can do attitude - respect - change attitude (internally/externally) Just Do It !!!

  4. VisitArran – THE FACTS - 75 Participating Businesses - £30 - £40k of private money committed every year - Between 3 and 4:1 leverage in early years - Very little public money leverage now (new funding bids) - Delivery v Leverage v Resource v Expectation - Sustainable - Need to become more Innovative - Change business model (further collaboration) Continually evolve and act like a business Focus on the WIN - WIN - WIN

  5. VisitArran & Taste of Arran Activities - Ferry Desk - Destination Guide - Events Programme (Year of Food and Drink) - ARRAN in the Square - Visitor Gifting (Environment & emotional connection) - Social Media Programme - Marketing - Arran the UK’s Food Island / Golf Island - Measurement 1 Exit Survey 2 Destination Scorecard 3 Benchmark Commitment to continually improving the product and the visitor experience

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  7. Our key findings from Collaborating • Commit to an understandable quality standard • 80/20 Rule • Identified the opportunity then micro focus and commit to it • Continually Communicate • Continuous Improvement • Work with those that will and choose your champions Where We Hope Collaboration Will Take Us • Collaborate with other geographical areas or other companies • Build sales, volume and capacity for food and tourism • Deliver the UK’s first island destination food hub • Create sustainable jobs and sustainable business model • Work with others to ensure we contribute positively to our community and environment

  8. What is the Arran tourism sector worth and is it growing? • Tourism on Arran grew by 17% between 2005 and 2008 and a further 6% in value and volume in 2009 (significantly above 2% in Ayrshire) • Tourism delivered £32m to the local economy in 2009. Tourism accounts for approximately 30% of Island Employment. • 210,000 visitors came to Arran in 2009 • Evidence for 2010 suggests value of tourism has grown on Arran, but it is slowing • Real time measurement a target Feels like something exciting is happening ....................even in challenging times !!!!

  9. Collaborate to commercialise and win

  10. Visitor Gifting “Arran’s natural environment is its primary asset.” The Arran Trust

  11. Keeping the Emotional Connection

  12. Locally Regionally Internationally Collaborate to Succeed Win – Win - Win

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