1 / 19

Meredith Bennett David Roach Caitlin Sullivan Wes Woods

Meredith Bennett David Roach Caitlin Sullivan Wes Woods. Agenda. Background Main Problem Research Questions Methodology Analysis Recommendations. Background. Privately owned company Promotes Christian values Over 1,606 restaurants in 39 states

norris
Download Presentation

Meredith Bennett David Roach Caitlin Sullivan Wes Woods

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Meredith Bennett David Roach Caitlin Sullivan Wes Woods

  2. Agenda • Background • Main Problem • Research Questions • Methodology • Analysis • Recommendations

  3. Background • Privately owned company • Promotes Christian values • Over 1,606 restaurants in 39 states • Known for the chicken sandwich and waffle fries

  4. Main Problem • Current locations of Chick-fil-A in Waco are inconvenient to the Baylor population. • We are determining where a new location of Chick-fil-A would have potentially the most success in Waco.

  5. Research Questions • Who are the main competitors? • Who predominately eats at Chick-fil-A? • If Chick-fil-A were to expand, where would the preferred location be in Waco?

  6. Secondary Sources • Census Data • Yellowpages.com • Valassis.com • Revelationom.com

  7. Primary Data • Focus Group • 6 males and 4 females • Held in business lobby • Survey • 103 responses • Sent out to approximately 350 people • Selected classmates and acquaintances • Issued through email, twitter, and Facebook

  8. Analysis • Focus Group Findings • 7out of the 10 respondents said they would prefer a location that is closer to Baylor campus. • Some of the suggestions for a new location were by the other food chains, off La Salle, or downtown.

  9. Analysis • Survey • Respondent profile • 76 male • 26 female • 99% age 18-25

  10. Respondent Profile

  11. How satisfied are you with your current Chick-fil-A location? Ho: People are somewhat dissatisfied with the current location. Ha: People are not somewhat dissatisfied with the current location. P value=<0.0001 (p-value in the table=0.000) Significance level= .05

  12. How satisfied are you with your current Chick-fil-A location? Reject Ho Ho: People are somewhat dissatisfied with the current location. Ha: People are not somewhat dissatisfied with the current location. P value=<0.0001 (p-value in the table=0.000) Significance level= .05

  13. Cross Tabulation

  14. Independent Sample t-test Ho: There is no difference between gender and distance willing to travel. Ha: There is a difference between gender and distance willing to travel.

  15. Results of independent t-test Test for equality of variances: p-value = 0.038. p-value < 0.05 Reject the null hypothesis of ‘equal variance’.   t-test for equality of Means: P-value for the t-test = 0.001 Significance level = 5% or 0.05 p-value 0.001 <0.05 REJECT NULL HYPOTHESIS

  16. Preferred Location Based on a scale 1-5, with 1 being least preferred and 5 being most preferred.

  17. Recommendations • The location that was most preferred was located on La Salle. • We believe that this location would be the most profitable for Chick-fil-A.

  18. Recommendations Baylor location Franklin Ave. location Preferred location

  19. Any questions??

More Related