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Maximilian Riemhofer, 16. November 2018, Bachelor Thesis - Kick-Off-Presentation

Definitions and Characteristics of Different Business Ecosystem Types, and Identification of Suitable Visualization Tools. Maximilian Riemhofer, 16. November 2018, Bachelor Thesis - Kick-Off-Presentation. Outline. Motivation Example Benefits Research Questions Strategy Tasks Approach

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Maximilian Riemhofer, 16. November 2018, Bachelor Thesis - Kick-Off-Presentation

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  1. Definitions and Characteristics of Different Business Ecosystem Types, and Identification of Suitable Visualization Tools Maximilian Riemhofer, 16. November 2018, Bachelor Thesis - Kick-Off-Presentation

  2. Outline • Motivation • Example • Benefits • Research Questions • Strategy • Tasks • Approach • Current Status • Schedule • Sources 181116 Riemhofer BA-Thesis-Kick-Off

  3. Motivation More & diverse interactions Business development Other entities relevant for the markets • http://media.istockphoto.com/vectors/graphic-elements-handshake-vector-id491775680?k=6&m=491775680&s=170667a&w=0&h=KEZw8y5SACvS02mp98bNXnUnVzI68Q7QCv2nGpUg2ps= • https://www.fineartpixel.com/wp-content/uploads/edd/2018/04/THUMB_Education-hat-graduation-cap-icon-1560x1032.jpg • http://dolphinsoftware.com.au/wp-content/uploads/2014/02/StrategicBusinessDevelopment_cloud.jpg • https://www.google.de/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjews76-_jcAhVJKVAKHeVkDkkQjRx6BAgBEAU&url=https%3A%2F%2Fogrencikariyeri.com%2Fhaber%2Fmut-kul-grken-mob-uyg&psig=AOvVaw1IhR_vbeVVD3IPgz4_1Ae4&ust=1534763028124652 • http://www.kyoti-graphics.co.uk/userfiles/lg_images/Project_Management.jpg • https://image.freepik.com/free-icon/american-government-building_318-64504.png • Based on [1] – [5] 181116 Riemhofer BA-Thesis-Kick-Off

  4. Motivation - Example • https://image.freepik.com/free-icon/american-government-building_318-64504.png • https://www.fineartpixel.com/wp-content/uploads/edd/2018/04/THUMB_Education-hat-graduation-cap-icon-1560x1032.jpg 181116 Riemhofer BA-Thesis-Kick-Off

  5. Motivation - Benefits Facilitate/Enable Cooperations Visualizations support Management Decision Making Extendviewbeyond Supply Chain • https://png.pngtree.com/element_origin_min_pic/17/07/21/2a7a6c6b463180090554db2c6d22613c.jpg • http://media-cache-ec0.pinimg.com/736x/77/ed/b4/77edb47d08ab9fb0bdd8cce854ea187f.jpg • Based on [1] – [4] 181116 Riemhofer BA-Thesis-Kick-Off

  6. Outline • Motivation • Example • Benefits • Research Questions • Strategy • Tasks • Approach • Current Status • Schedule • Sources 181116 Riemhofer BA-Thesis-Kick-Off

  7. Research Questions • RQ1: Which definitions of business ecosystems already exist in literature, and what commonalities and differences can be identified? • RQ2:What are specific types of business ecosystems in literature, and how can the be categorized? • RQ3: What are existing modeling and visualization tools, and how well-suited are they for the identified types of business ecosystems? 181116 Riemhofer BA-Thesis-Kick-Off

  8. Outline • Motivation • Example • Benefits • Research Questions • Strategy • Tasks • Approach • Current Status • Schedule • Sources 181116 Riemhofer BA-Thesis-Kick-Off

  9. Tasks • Tasks related to RQ1 • Define suitable search queries • Search for relevant literature • Tasks related to RQ2 • Define suitable search queries • Search for relevant literature • Tasks related to RQ3 • Identify visualization criteria from literature • Browse catalogs listing visualization tools • Analyze the found visualization concerning their suitability 180824 Riemhofer BA-Thesis-Kick-Off

  10. Approach Analysis of Tools Structured Literature Review / Mapping Study • Business Ecosystem: • Definitions • Types Visualizations Visualization Tools 181116 Riemhofer BA-Thesis-Kick-Off

  11. Approach – Structured Literature Review Phase 1 Phase 2 Phase 3 Content Mapping Matrix and refined list with results List with results for further refinement Read relevant results from Phase 1 Suitable Queries Backward Citations List with relevant results Querying Databases Title, abstract, keywords Forward Citations Duplicate elimination 181116 Riemhofer BA-Thesis-Kick-Off

  12. Approach – Content Mapping Matrix (Example) RQ 2 RQ 3 RQ 1 RQ 1 RQ 1 Record BE definition BE roles BE phases BE types BE visualization BE application BE example … … … … … … … … BasoleEtAl2012 X X IansitiLevien2004 X X X X X X Moore1996 X X X X X RongShi2014 X X X X X X ToivanenEtAl2014 X X X … … … … … ... … … • Adapted from [6] and [7] 181116 Riemhofer BA-Thesis-Kick-Off

  13. Outline • Motivation • Example • Benefits • Research Questions • Strategy • Tasks • Approach • Current Status • Schedule • Sources 181116 Riemhofer BA-Thesis-Kick-Off

  14. Current Status Phase 1 Phase 2 Phase 3 Content Mapping Matrix and refined list with results List with results for further refinement Suitable Queries Read relevant results from Phase 1 Backward Citations List with relevant results Querying Databases Title, abstract, keywords Forward Citations Duplicate elimination 181116 Riemhofer BA-Thesis-Kick-Off

  15. Current Status Phase 1 Phase 2 Phase 3 Suitable Queries Read relevant results from Phase 1 Backward Citations “business ecosystem” List with relevant results Querying Databases 1,842 Title, abstract, keywords 381 Forward Citations Duplicate elimination 260 • https://cdn.pixabay.com/photo/2014/04/02/11/01/tick-305245_960_720.png 181116 Riemhofer BA-Thesis-Kick-Off

  16. Current Status Phase 1 Phase 2 Phase 3 Suitable Queries Read relevant results from Phase 1 Backward Citations List with relevant results Querying Databases Title, abstract, keywords From past to present: finished with all results until 2014 Forward Citations Duplicate elimination 260 181116 Riemhofer BA-Thesis-Kick-Off

  17. Current Status – Concept Business Ecosystem • Core Business • Main contributors • Directsuppliers • Extended Enterprise • Customers • Suppliers of own suppliers Supply Chain • Business Ecosystem • Government • Investors and otherstakeholders Business Ecosystem Extended Enterprise Core Business RQ 1 • [2] and [4] 181116 Riemhofer BA-Thesis-Kick-Off

  18. Current Status – Evolution of a Business Ecosystem RQ 1 Innovation Emergence Development Competition Death • [2] , [4], [5] and [8] 181116 Riemhofer BA-Thesis-Kick-Off

  19. Current Status – Insights from the Literature Review Properties of a Business Ecosystem Loosely coupled network Different roles Members co-evolve RQ 1 Stable vs. emerging industry Application of BE concept relevant for definition RQ 1 Adapted to different use cases RQ 2 Software Ecosystem (SECO) Different types with ambiguous definitions Digital Business Ecosystem (DBE) • https://1000logos.net/wp-content/uploads/2017/05/Old-Walmart-logo.jpg, https://shmector.com/_ph/2/176619361.png, http://iadvise.blogspot.com/2015/10/apple-logo.html, • http://drawingzoro.com/wp-content/uploads/2018/03/sketch-of-a-cellphone-cellphone-sketch-cell-phone-coloring-pages543032-drawings.png, [2] , [4], [5] and [8] 181116 Riemhofer BA-Thesis-Kick-Off

  20. Outline • Motivation • Example • Benefits • Research Questions • Strategy • Tasks • Approach • Current Status • Schedule • Sources 181116 Riemhofer BA-Thesis-Kick-Off

  21. Schedule 2018 2019 Tasks February September October November December January Until Dec. 15 Literature Research Analysis of Tools Until Dec. 31 Ongoing process Writing Today First Draft until Dec. 31 Hand-in until Feb. 15 Start Date Sep. 15 180824 Riemhofer BA-Thesis-Kick-Off

  22. Outline • Motivation • Example • Benefits • Research Questions • Strategy • Tasks • Approach • Current Status • Schedule • Sources 181116 Riemhofer BA-Thesis-Kick-Off

  23. Sources [1] Rahul C. Basole, Martha G. Russel, Jukka Huhtamäki, Neil Rubens, Kaisa Still, and Hyunwoo Park. Understanding business ecosystem dynamics: A data-driven approach. ACM Trans. Management Information Systems (TMIS) 6, 2 (Feb. 2015), 6. [2] Marco Iansiti and Roy Levien. The Keystone Advantage – What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability. Harvard Business School Press, 2004. [3] Bala R. Iyer and Rahul C. Basole. Visualization to Understand Ecosystems. Communications of the ACM 59 (2016), 27-30. [4] James F. Moore. The Death of Competition – Leadership & Strategy in the Age of Business Ecosystems. Harper Business, 1997. [5] Mari Sako. Business Ecosystems: How Do They Matter for Innovation?. Communications of the ACM 59 (2016), 20-22. [6] David Budgen, Mark Turner, Pearl Brereton, and Barbara Kitchenham. Using Mapping Studies in Software Engineering. Retrieved 14.09.2018 from www.ebse.org.uk. [7] Jan vomBrocke, Alexander Simons, Bjoern Niehaves, Kai Riemer, Ralf Plattner, and Anne Cleven. Reconstructing the Giant: on the Importance of Rigor in Documenting the Literature Search Process. ECIS 2009 Proceedings, 161. [8] Ke Rong and Yongjiang Shi. Business Ecosystems: Constructs, Configurations, and the Nurturing Process. The Palgrave Macmillan, 2014 181116 Riemhofer BA-Thesis-Kick-Off

  24. Maximilian Riemhofer 17132 maximilian.riemhofer@tum.de

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