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Benefits of Mobile In-App Notifications

Mobile in-app notifications are the ideal techniques to reach out to the audiences with the right content on timing to engage with your business and brand.ttttt

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Benefits of Mobile In-App Notifications

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  1. Mobile In-App Notifications WAYS TO DRIVE USERENGAGEMENT

  2. SIMPLIFY THE ONBOARDING PROCESS Today’s technological advancements and human creativity have generated apps with complex features. This has rendered the onboarding process complicated. One way of driving user engagement through mobile in-app notificationsis walking users through design changes, especially with that of the userinterface.

  3. INITIATEFIRST-TIME CONVERSIONS New users often need to be gentlycoaxed into their first conversion event. You can incentivize it with in-app notification messages offering a first-time purchase discount, referral code, or promooffer.

  4. PROMOTEYOURSELF When a user is active on your app, you have an immense opportunity to promote yourself. You can pitchrelevant discounts, offers, new cross-sell/upsell deals, time-sensitive flash sales,etc. Make smart recommendationsbased on the user’s purchase history. This can seamlessly improve user engagement, boost sales, and enhance the customerlife-cycle.

  5. REWARDUSERS Rewarding users for their in-app activity is an excellent way of engaging your users through mobile in-app notifications. Youcan award them with in-game currency or promotion codes. This will motivate them to use your appfurther.

  6. DRAW ATTENTIONTO APPFEATURES Every user utilizes not all features in your app. So, run mobile in-app notifications to draw your users’ attention to new or underutilized app features. You can also use these for generating awareness about new content added, products included in the catalog, services introduced,etc.

  7. MAKE RECOMMEN DATIONS Making relevant recommendations to specific user segments can simplify your users’ decision-making process by giving them meaningful options tomake use of. You can segment users based on their geolocation, transaction history, browsing history,etc.

  8. ANNOUNCE PRICECHANGE IN WISH-LIST ITEMS When the price of a product in your user’s wish-list comes down, notify him or her about the same. Since they are already interestedin the product, your notification of its reduced price is sure to coax them into buyingit.

  9. Best Practices to be followed for In-App Messaging INVESTINTHEBEST IN-APP MESSAGING TOOL You must choose the best tool for your in-appmessaging. Because, the ideal tool will come with easy integration features, powerful analytics, user segmentation,multiple platform support, scheduling, and customizedtriggering.

  10. BECONSISTENT WITH YOUR BRAND Your in-app messaging copy should be consistent with your brand. So, you Pay attention to thecolors, fonts, design, and other elements to ensure aunified customer experience. Because this will enhanceyour in-app messages and ensure strongbranding.

  11. A/BTESTYOURMOBILE IN-APPNOTIFICATIONS A/B testing your in-app messages with smaller audience groups before sending them to your entire audience is recommended. So, it lets you bea winner and helps you learn the tactics of successfulmessaging.

  12. PERSONALIZATION Extensively personalizing your in-app messages can helpa lot.Apartfromaddressingthe userbyhis/herfirstname, consider his/her individual needs by looking into their previous in-app activity or info such as theirlocation.

  13. FOCUSONTHETIMING You also need to find the best time tosend in-app messages to your users. For this, you need to go through your analytics.For instance, you may get to know that your users immediately engage with your messages after opening your app or performing a particular in-appaction.

  14. WORK ONYOUR CTA One of the most vital components ofyour mobile in-app notifications is the CTA (call to action). When writing your message copy, use the best CTA foryour desiredaction.

  15. USERICH MEDIA Using rich media will beautify your message and significantly boost your campaign’s performance. A study found that 57% of consumers are more confident in their buying decisions when watchingvideos.

  16. GET INTOUCH EMAIL support@tagnpin.com MOBILE +91-9015316316 MAILINGADDRESS www.notifyvisitors.com

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