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What is Web Push Notifications ?

The popup notification based on visitor behaviour ttttt

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What is Web Push Notifications ?

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  1. Low push delivery rate Web Push Notifications are real-time notifications. There is no requirement for a user's personal details while sending them. They can be sent on a user's desktop or mobile websites, once he becomes a subscriber. 

  2. Reasons for the lower push delivery rates. • Subscriber's browser is not open • Subscriber's site data is deleted  • Subscriber has uninstalled the browser app

  3.  One major reason we must not underestimate is the old and unused web push notifications. let's have a look at the whole scenario. • When old notifications belong to the unused browser. • Who holds the responsibility of deleting old notifications.

  4. What is the root cause of undelivered web push notifications on mobile devices that lead to low push delivery rate : • Potential cases of opt-outs • Restrictions through OEMs ( Original Equipment manufacturer ) • GCM Connectivity issues

  5. How can we resolve the issue ? How can we increase the push notifications delivery rate ? • Specify a higher expiration time for notification. • keep notifications open for better interaction. • Target a customer segment. • Put effective images. •  Resolve OEM issues. •  Fix opt-out issues.

  6. Getting a low push delivery rate is not a hazardous issue. Moreover, it doesn't have any effect on the push services. All the above points can be considered effective in order to improvise the push delivery rate. BOOK A DEMO

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