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LEBANON, IN “The Friendly City”

LEBANON, IN “The Friendly City”. LEBANON’S STORY. Small Town Environment (City population – approx. 14,000; County population – approx. 49,000) Strategically located halfway between Indianapolis and Lafayette along Interstate 65

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LEBANON, IN “The Friendly City”

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  1. LEBANON, IN“The Friendly City”

  2. LEBANON’S STORY • Small Town Environment (City population – approx. 14,000; County population – approx. 49,000) • Strategically located halfway between Indianapolis and Lafayette along Interstate 65 • Home of Lebanon Business Park (fourth largest industrial park in the Indianapolis MSA) • Primary Industry – Distribution & Light Manufacturing • Labor Force – approx. 56,000 County-Wide • Unemployment Rate – 3 %

  3. LEBANON’S STORYCONT. • Forty-six percent of County labor force commute outside the County for work • Downtown center remains fairly active with businesses, retail and other public services • Overall, typical Midwestern community relying on markets of larger surrounding Metropolitan areas for economic and development opportunities

  4. GROWTH PATTERNS • Over the last decade, Boone County has not experienced the same growth and population increase as other surrounding Counties within the Indianapolis MSA • Of all the areas in the Indianapolis MSA, the NW corridor has been the last to develop • Now, especially in the real estate market, all eyes are on Boone County as it is the next phase of development for the Indianapolis Region.

  5. GROWTH PATTERNSCONT. • In the next decade, Boone County’s population is expected to grow over twenty-percent • Community development and strategic planning become even more important in “high-growth” communities such as Lebanon • Change is coming!

  6. PLANNING FOR GROWTHFUTURE OF LEBANON

  7. December 2002 Lebanon Educational Foundation (LEF) initiates community collaboration and attempts to understand the goals and vision of other organizations in the community to better connect LEF with the community’s initiatives and goals June 2003 Discussion of desire to develop a strategic plan for the Lebanon area. Boone County Chamber of Commerce (BCCOC) indicated desire to head up the effort and focus on developing a strategic plan The organization of a vision and planning committee begins July 2003 BCCOC approved Community Vision Committee (CVC) as a sub-committee of the Chamber. August 2003 Central Indiana Corporate Partnership, agrees to serve as facilitator of group’s process and assist in the development of a strategic plan for the Lebanon Community September 2003 Key community leaders participate in first Economic Development Boot Camp sponsored by Indiana Municipal Power Agency & Hudson Institute October 2003 ED Boot Camp Attendees attend CVC meeting. The groups merge

  8. GREATER LEBANON COMMUNITY VISION COMMITTEE SUB COMMITTEE OF THE BOONE COUNTY CHAMBER OF COMMERCE

  9. NAME ORGANIZATION REPRESENTING Brent Cardin Arc Rehab Services Social Service Audra Poe Boone County Chamber of Commerce Business Betty Lee Cooper Boone County Commissioner County Government Kristie Fessel Boone EDC Business Mayor Jim Acton City of Lebanon City Government Lisa Latz John Community Foundation of Boone County Community Investment Jerry Tanselle FC Tucker Inc. Realtors Ralph Walker Lebanon Community Schools Education Sonya Shoup Lebanon Educational Foundation Education Michael Martin Lebanon Utilities City Utilities Allen Milburn Lebanon Utilities Service Board City Utilities John Graft Minute Print It Small Business Shirley McClaine Modern Cleaners Tourism Kent Frandsen Parr Richey Obremskey and Morton Boone EDC Father Tony Levi St. Joseph Catholic Church Ministerial Association Jeff Tribbett State Bank of Lizton Boone EDC Rick Elsbury The Farmers Bank Chamber of Commerce Derek Clay The Lebanon Reporter Media John Lasley Union Federal Bank Downtown Merchants Ken Hull Western Boone School Corporation Education Ray Ingham, Ph.D. Witham Health Services Health Services Pat Isenhower Witham Health Services Health Services Marcia Kinderman Work One Boone County Employment and Training Jane Brandenburg Community Member/LEF CURRENT STAKEHOLDERS

  10. OBJECTIVE Develop, implement and coordinate a strategic plan through the collaboration of the public and private sectors for the purpose of creating a “magnet community” by improving image, economic and planned development and the overall quality of life.

  11. IMPLEMENTATION AREA • City of Lebanon • Greater Lebanon Area • Boone County Each phase of the project will impact the entire county.  CVC would like to site specific accomplishments and successes for the overall project. 

  12. BENCHMARKS and GOALS 3-6 months survey our customers and establish measurable objectives 6-9 months plan in writing 9-12 months implementation 13 months-future evaluate, modify, sustain

  13. CUSTOMERS/FOCUS GROUPS Current Residents What do they like about the community? What do they want to change? Future Residents What do they want from Lebanon? What would make them move here? Professional/Technical Companies What do they want from Lebanon? What would make them move here? Influencers (Realtors, developers, recruiters, etc. Professionals who have the ability to “influence” someone thinking of moving or relocating a business to Lebanon. ) What are impressions of Lebanon? What do they tell people about community?

  14. DETERMINING FOCUS AREAS & IMPLEMENTATION • Focus group approach is an interviewing process that highlights consensus issues in the community • After finding key focus areas among small informal groups, the process advances to the larger public for buy-in and participation • Once focus areas are validated by public support, CVC stakeholders break into small work groups to concentrate on individual community focus areas (i.e marketing, recruitment, education, etc.)

  15. OUTCOMES    

  16. IMPROVE IMAGE Market and brand Lebanon as a “Destination Community”

  17. PLANNED DEVELOPMENTeconomic, residential, commercial • Business Attraction and Retention • Entice Professionals • Housing • Education

  18. QUALITY OF LIFE • Support development of local recreation and cultural events and attract new ones • Protect agricultural tradition

  19. GREATER LEBANON CVC IS UNIQUE BECAUSE… • The CVC approach is a comprehensive plan requiring community participation from all sectors • Grass roots effort rather than utilizing external consultants and specialists • Designed after a local model (Witham Hospital) • Larger vision than just downtown revitalization or targeted development areas • Maximizes community resources – both public and private

  20. QUESTIONS &DISCUSSION

  21. FOR MORE INFORMATION CONTACT: Kristie Fessel, Executive Director Boone County Economic Development Corp. 765-482-5761 kfessel@booneedc.org or Audra Poe, Boone County Chamber of Commerce 765-482-1320 director@boonechamber.org

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