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SGNA 2011 Membership Plan Presented by: Dale West, Executive Director

SGNA 2011 Membership Plan Presented by: Dale West, Executive Director. Door Prizes. SGNA GETCHA Kits Toolkit for Contact Hour Application. A-C Julie Armstrong Jill Benoit Debbie Bond Rebecca Bottoms Diane Bowen Janet Brooks Deborah Burke Judy Burris Brenda Capps

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SGNA 2011 Membership Plan Presented by: Dale West, Executive Director

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  1. SGNA 2011 Membership Plan Presented by: Dale West, Executive Director

  2. Door Prizes SGNA GETCHA Kits Toolkit for Contact Hour Application

  3. A-C Julie Armstrong Jill Benoit Debbie Bond Rebecca Bottoms Diane Bowen Janet Brooks Deborah Burke Judy Burris Brenda Capps Jackie Crawford Susan Curran E-L Joyce Epps Lisa Fleming Debbie Gendreau Elizabeth Gregory Ann Herrin Margaret Hogan-Hahn Vicki Jones Deborah Kierstead Beverly Levanti Midolie Loyola Raffle Winners

  4. M-P Lois Marek Terry Markiewicz Cheri McDonough Leslie McRae-Matthews LeaAnne Myers Pamela Nero Rosie Parker Sheryl Parker Carolyn Patterson Jeanine Penberthy Stephanie Phillips R-Z Christopher Robbins Mark Rose Sandra Rowe Sandra Santilli Deborah Schroeder Grace Smith Sheryl Tack Patricia Tiseo Mary Veridiano Kathy Vinci Michelle Williams Catherine Yows Raffle Winners

  5. 2011 SGNA Membership Great Opportunities

  6. SGNA Membership

  7. Member Retention Average retention by professional societies is 83% -ASAE

  8. Reasons for Joining & Renewing % Reason for Joining % Reason for Maintaining

  9. Overall Satisfaction

  10. Overall Satisfaction • 85% of members reported being Very Satisfied or Satisfied with their membership • 96% said they would recommend SGNA to others

  11. Non-Renewal Survey Results

  12. Non-Renewal Survey ResultsHow does SGNA compare? • American Society for Association Executives (ASAE) conducted a study on the behaviors of professionals related to joining professional societies. • Examined key demographic segments including generation, gender, career situation, affiliation, involvement, and world location • Over 16,000 respondents to the survey.

  13. Non-Renewal Survey ResultsHow does SGNA compare? • SGNA – 6% of respondents indicated they didn’t receive enough value • Nationally – 57% of respondents indicated they didn’t receive enough value1 • SGNA – 66% of non-renewals indicated they would consider rejoining SGNA in 2011 • 96% said they would recommend SGNA to • others 1 Data from The Decision to Join, ASAE & The Center for Association Leadership

  14. Road to 80%

  15. Member Retention

  16. SGNA Renewal Plan • Week of November 1 - mailing of dues invoice and cover letter • November 2 - dedicated e-mail to members announcing launch and reminder to pay dues • November 15 - Announcement in November eScope • December 15 - Announcement in December eScope • January 15 - Announcement in January eScope • January 25 - dedicated e-mail to members to • Mid-February - mailing of 2nd round dues invoice and cover letter

  17. Membership Webinar • SGNA HQ will host a webinar on Dec. 7th at 7pm Central • The webinar will feature your ideas on member renewal • Speed learning format • Send ideas to Emily Brett

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