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Show Concept From the famed brush country of South Texas, Brush Country Monsters is an established series focused on North America’s most popular big game species: Monster whitetail bucks. Filmed primarily on The Novillos, one of the finest free-range trophy whitetail properties in the world, the show features hunters taking the largest whitetails of their lives and the real emotion such an experience generates. At the same time, the show educates the viewer on the diversity of the South Texas brush country, while featuring some of the finest managed whitetail herds in the world, all in a free range environment.
Novillos hunter, Clay Vincent with a huge buck that headlined the 2011 show season.
Tried but True Every hunter in the country dreams about hunting a premier destination like the brush country of South Texas. Brush Country Monsters produces incredible footage that will keep viewers glued to their TV and coming back for more week after week. This makes the series the perfect platform for promoting products ranging from ammunition and firearms to optics and wildlife management tools, to clothing and other products outside of the traditional sporting industry. Our real advantage to the advertiser is our value added approach, which is a welcome addition in the Outdoor Industry.
Jim Broadnax of McWhorter Custom Rifles with a great South Texas buck that appeared on BCM in the 2011 air season.
Value Added Advertising Brush Country Monsters is taking a new approach to providing value to our advertisers. Not only will BCM appear on network TV, it will also take a multifaceted approach to reach as many potential customers as possible by using the Internet as a vehicle to promote and deliver the content. Brush Country Monsters will be streamed as well on BrushCountryMonsters.com to allow for as many viewers as possible. Advertisers will also see multiple opportunities on the BCM website that they are being advertised besides streaming video. All pages of the website also include a rotating ad system that links directly to the ad website. This feature is included for all BCM sponsors as part of the advertising package.
Value Added Advertising Brush Country Monsters has a very active presence on Facebook and constantly keeps in touch with their fans. As an offer to their sponsors, they will post any promotions or links to product websites as part of their sponsor agreement. BCM has also implemented a “Fan Appreciation” product give-way contest on their Facebook page where they give away sponsor products buy guessing the closest score of deer harvested on the Novillos. This campaign has been a huge success and shows another way that BCM is committed to promoting their sponsors. You can visit their Facebook page by searching “Brush Country Monsters” in the Facebook search bar.
Industry legend, Stan Potts, with a great Novillos buck that appeared in the 2011 season of BCM.
The Faces of BCM Head guide Lamar Smith, aka “Super Guide” is a native of the south Texas brush country and will be your host on each episode. While a large commercial farmer in the off-season, Lamar is a certified whitetail fanatic and lives for the December whitetail season. He has spent many seasons guiding and educating whitetail hunters in South Texas and his knowledge of the brush country and respect for the whitetail deer is legendary. Lamar’s personality and sense of humor bring tremendous value to the show and viewers will immediately identify with him. If not guiding or running a camera, you can catch Lamar on several episodes where he demonstrates his rattling technique that has tricked trophy bucks for the last 25 years. You will be simply amazed at what he can bring to the horns!
Certified Wildlife Biologist and award winning outfitter, John Burrell will join us on each episodes to share his knowledge and experience as well as introduce unique sporting destinations across the world in The High Adventure Journal segment on each show. John was the winner of the prestigious Sporting Classics Award of Excellence and was featured weekly on ESPN’s Under Wild Skies. John has years of experience managing one of the nation's top whitetail destinations. He also formed a successful international outfitting firm for outdoor powerhouse Mossy Oak/Haas Outdoors and was the youngest partner in their recreational real estate firm Mossy Oak Properties. John’s destinations have been featured in most of the world's top sporting publications, as well as The New York Times and Southern Bride magazine. He was also the exclusive agent for one of ESPN's top outdoor programs, Get Wild with Cindy Garrison.
Diverse Content The famed brush country of South Texas may be best known to the big game hunter for its trophy whitetails, but to the wingshooter, it is the Mecca of wild bobwhite quail hunting in America. While South Georgia may be known as the quail capital of the world, it is no secret that the private ranches in Deep South Texas hold the highest density of wild quail on the planet. The Novillios, home of Brush Country Monsters, is no exception and year in and year out, may be the best of all of the south Texas ranches when it comes to bobwhite quail hunting. In addition to the wild quail hunting, south Texas also offers some of the best dove hunting north of Argentina. Your products can be featured in this rich Wingshooting environment.
A South Texas monster buck on one of several Novillos Food plots. BCM offers multiple opportunities to promote deer management products and techniques.
Feature Segments • Novillos Management Minute– featuring the cutting edge wildlife management segments. These segments show what is required to develop and maintain a world-class whitetail property. Spots will feature top wildlife professionals covering topics such as habitat management, food plots, herd density, age structure, and sex ratios. • Segment topics will include: field judging whitetails, aging whitetails on the hoof, defining “undesirable” bucks, cool and warm season food plots, food plot fencing, soil preparation, supplemental feeding, predation, native species of browse and nutritional value, brush management, and helicopter surveys • The Management Minute is the ultimate product endorsement platform.
BCM Host, Lamar Smith on the firing range demonstrating BCM sponsor products in an On Target Segment.
Feature Segments • On Target- These segments feature the “Tools of the Trade” for harvesting trophy bucks and becoming a better marksman. Filmed at the shooting range or in a sponsor’s facility, these segments are dedicated to the shooting industry. It is a fact that the majority of Texas hunters are gun hunters. Understanding our demographic, we film over 90% of our shows per season as gun hunts. This segment has become very popular with our shooting industry sponsors. • Segment topics include: calibers ideal for the brush country, bullet selection, scopes and optics, sighting in, the ultimate box blind rifle, custom vs. factory guns, triggers, wood vs. synthetic, traveling with firearms, shooting from a blind, shooting in the field, action types, and shot placement. On Target is the ultimate product endorsement platform.
Brian Zaitz with a huge South Texas buck that appeared on a 2011 episode of BCM.
Why We Are Unique Let’s face it: Nothing seems to draw higher ratings in the TV world than shows featuring whitetail deer. One problem with producing quality shows in the free-range whitetail world is having enough quality content - problem solved! Acre for acre, the Novillos has one of the highest densities of trophy whitetails in the world. The caliber of footage shot on the Novillos is unequalled in a free range environment and will develop a cult-like following among viewers, bringing them back time and time again. On Brush Country Monsters you won’t catch us sitting on feeders, we are more likely to be overlooking one of the Tecomote food plots or in the brush rattling up one of the bucks that makes the Novillos famous.
Production • What does one of the world’s leading safari companies, Patagonia’s premier fly fishing operation, and several other leading outdoor companies who rely on their image for success have in common? They all use the services of Outdoors Interactive to promote their image. Known in the outdoor industry as a leader in the areas of interactive design and online marketing campaigns, Outdoors Interactive is also an accomplished production company. Within it’s second year of operation, Outdoors Interactive’s work has been featured on ESPN, The Outdoor Channel, Sportsman’s Channel, Pursuit Channel, and the Lone Star Channel including popular titles like Under Wild Skies and North American Whitetail TV. • Outdoors Interactive has been chosen to produce Brush Country Monsters and lead our online delivery campaign. With their proven success, we are sure to be a leader within the hunting industry for web-based programming.
Distribution Brush Country Monsters is aired Nationally on The Sportsman Channel, the only television channel providing 100 percent hunting and fishing programming, 24 hours a day, seven days a week. The Sportsman Channel currently reaches over 28 million households with more slated for the future. BCM will air 3rd and 4th quarter, 2012 on the Sportsman Channel 3 times a week at the following air times: Saturdays 7:00pm and 10:00pm CST Tuesdays at 6:30am CST
Demographics The Sportsman Channel: • airs in 28+ million households • has distribution agreements with all Major Cable, Satellite & Telco providers • has recent Digital Basic Launches: Chicago, Atlanta, Houston & Denver • has 24-7 HD Network that launched in January 2010 • is the LEADER in HD on Satellite • has the most available outdoor content available on VOD (Video On Demand) The average viewers: • Median Age: 46 • 85% have HH income of $50k+ • 83% are married • 92% own their home • 64% own recreational land • 61% live in a small town or rural area
Advertising Availability • MAJOR SPONSORSHIP ($35,000): • 30 second commercial spot. • Opening Billboards with logo and voice-over. • On-air Product Placement. • One management buck up to 140 BC to be harvested on film. • Website banner on BCM website. • SEGMENT SPONSOR ($27,000): • Sponsorship of featured segment including company logo and voice-over. • Opening Billboards with logo and voice-over. • On-air Product Placement. • One management buck up to 140 BC to be harvested on film. • Website banner on BCM website • CLOSED CAPTIONING SPONSOR ($20,000): • Closed Captioning Segment Sponsor with logo and voice-over • On-air product placement. • Website banner on BCM website • ASSOCIATE SPONSOR ($15,000): • Closing Billboards with logo and voice-over. • On-air product placement. • Website banner on BCM website
Contact • www.brushcountrymonsters.com • Susan Bernard-Shaver • Bernard + Associates • 775/848-2370 • susan@bernardandassociates.com • John Burrell Seth Johnson • 404/542-5940 615/278-8495 • john@outdoorsinteractive.com seth@outdoorsinteractive.com
