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Economic and social aspects of marketing communication

Economic and social aspects of marketing communication. Economic aspects. Effect on production cost , distribution cost and prices Effect on demand Effect on competition Effect on consumer choice Effect on business cycles Effect on national income Creation of utility

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Economic and social aspects of marketing communication

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  1. Economic and social aspects of marketing communication

  2. Economic aspects Effect on production cost , distribution cost and prices Effect on demand Effect on competition Effect on consumer choice Effect on business cycles Effect on national income Creation of utility Effect on employment Effect on product quality Effect on standard of living

  3. Social aspects • Untruthful advertising • Effect on culture • Effect on media • Materialism • Effect on children • Stereotyping in advertising • Wrong advertising appeal • Advertising on controversial products • Too persuasive • Confuses the people

  4. THANK YOU

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