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World Breastfeeding Week (WBW) 2006 Report

World Breastfeeding Week (WBW) 2006 Report. WABA Feb 2007. Theme for WBW 2006. Code Watch: 25 Years of Protecting Breastfeeding. The writing, reviewing and illustration. Key Writer : Gabrielle Palmer (UK)

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World Breastfeeding Week (WBW) 2006 Report

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  1. World Breastfeeding Week (WBW)2006 Report WABA Feb 2007

  2. Theme for WBW 2006 Code Watch: 25 Years of Protecting Breastfeeding

  3. The writing, reviewing and illustration Key Writer : Gabrielle Palmer (UK) The Action Folder text went through 2 rounds of reviews, (comprising of 13 reviewers) and 3 rounds of redrafting. Final editing by IBFAN ICDC and WABA Pictures of actual violations and promotion practices were used in the action folder Picture removed…

  4. Final products • Action Folder • Poster • Banner • Buttons • Calendar Announcement • Risks of Formula Feeding • Media Kit • Reproduction CD • Feedback Form

  5. New WBW website launched! www.worldbreastfeedingweek.org

  6. Reports of WBW celebrations around the world (available on the website)

  7. WBW in Geneva • IBFAN-GIFA organised a ceremony to commemorate two important events: • 1. In 1976, 30 years ago, the verdict in the trial of the multinational food company Nestlé, against a group of Swiss students.

  8. WBW in Geneva • Pictures removed • 2. The adoption of the International Code of Marketing of Breast-milk Substitutes by governments of the World Health Assembly, in May 1981, 25 years ago. Pictureremoved… Picture removed

  9. Materials available for download from website

  10. Marketing Snapshots • Coordinated and vetted by IBFAN ICDC, with technical support from WABA, the Marketing Snapshot project was posted on the WBW website. • Called “Look what they are doing” it provided an avenue for WBW celebrants to report how companies were marketing their products in their respective neighbourhood. • A total of 124 reports received from 15 countries.

  11. Marketing Snapshots: Reports received • Advertisement – 49 reports • Commercial Promotion in Health Facilities – 10 reports • Company contact with mothers – 20 reports • Donation of Product to Health Facilities – 0 reports • Free Samples – 7 reports • Gift to Health Workers – 2 reports • Gift to Mothers – 13 reports • Labelling – 4 reports • Promotion in Shops – 12 reports • Sponsorship – 0 reports

  12. Marketing Snapshots: Breakdown by Countries • United Kingdom • Taiwan • USA • Croatia • Netherlands • Czech Republic • Hong Kong • South Africa Canada India Bulgaria Spain Ukraine Japan South Africa

  13. For more information: Please visit: http://worldbreastfeedingweek.net/wbw2006/index.htm

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