Five Basic Tips to Increase User Engagement on Your Website

1. Five Basic Tips to Increase User Engagement on Your Website By: Digiwhiz

2. Over time, digital marketing trends have changed rapidly. It may make your website feel old and worn-out, leading to frequent changes. Repeated changes with the website can be time-consuming and expensive. This is solely done to make your website user friendly for high-quality graphics, easy navigation, intuitive and comfortable overall experience.  A responsive and user-friendly website will provide better conversions as highly engaged users are an asset for any business as they keep returning to the website. The more time they spend on your website, there are higher chances that they are going to convert into your regular or loyal customers. If you aren't sure of how it is done, you may get in touch with the experts of web development company Melbourne. They have the requisite knowledge and will be able to guide you with the comprehensive website design. 

3. Basic Tips to Increase User Engagement on Your Website Optimise your page speed If your page takes a long time to load, it may frustrate the users. A rise in the usage of smartphones has led to website content being accessed via different devices. Thus, if there is an increase in the site's loading time, it may annoy the users. When the sites load slowly, it leads to a higher bounce rate due to lower user experience.  Have appealing and clear web pages Make sure your website is not clumsy or confusing for the users. A simple and clear website will help users to navigate and understand things more clearly. The website's homepage should be such that it has a hold on the user. It must be impressive enough to retain the users and to compel them to go further inside the website.  Optimise your website for Mobile More people are shifting to accessing web pages over the internet via smartphones. Thus, it becomes essential for any business to have a mobile view of the website to attract mobile users. So keeping this in mind, you must optimise the mobile view of the website. It will lead to a better conversion rate, helping businesses to grow. 

4. Easy Navigation The navigation through the website must be attractive and straightforward. A confusing navigation bar will further confuse the users and drive them away. The design of the tabs also must be such that it has adequate space between different tabs, categories and sub-categories. Also, it will help if you have a search bar in the website which must be strategically located. It will enable users to search quickly on the website what they have been looking for.  Create SEO friendly content Search Engine Optimised (SEO) friendly content will improve your page ranking. Thoughtful and insightful content will help in conversions. The content must be such that it must engage the customers and help them connect with the business. If you need creatives that would improve your website ranking on search engines, you may get in touch with web design company Melbourne. They will guide you through the entire web development and design process. Original Source: https://www.linklocal.com.au/articles/five-basic-tips-to-increase-user-engagement-on-your-website