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Building and Selling a Franchise Brand: The Cartridge World Story

This article explores the success story of Cartridge World, a franchise brand that began in Australia and the UK before expanding to the US and other countries. It discusses the initial success, rapid growth, investments made, and the exit plan that led to a successful sale of the franchise.

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Building and Selling a Franchise Brand: The Cartridge World Story

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  1. Building and Selling a Franchise Brand: The Cartridge World Story Burt Yarkin, Managing Director The McLean Group, LLC January 26, 2011

  2. Cartridge World • Brand had initial success in Australia and the UK • Launched in the U.S. in January 2003 • First year focused on initial store openings and Master Franchising the U.S. • Focused on adjustments to the operating model and franchise support

  3. Cartridge World • Initial success in the U.S. • Great PR and strong interest in the brand • Started opening 100-200 units per year in the U.S. • Rapid international growth through Master Franchising

  4. Cartridge World • Significant investments in infrastructure to support our growth • Focus on quality control • Investments in IT, training centers, and financial controls • Senior staff • Moved global headquarters to California from Australia 4

  5. Cartridge World – The Exit Plan • Engaged investment bankers early • Hired CFO early in the process • Continued focus on growth and hitting our numbers • Upon sale had 600 units open in the U.S. and 1,600 globally in 50 countries • Private auction • Completed transaction August 2007

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