TH I NK Public Relations

1. THINK Public Relations Wilcox/Cameron/Reber/Shin

2. Ch 14: Global Public Relations

3. Overview • What is global public relations? • Public relations development in other nations • International corporate public relations • Representing U.S. corporations in other nations • Public diplomacy • The rise of NGOs • Opportunities in international work

4. Facts from the chapter… • Global public relations is also called… • (international public relations) • About one-third of U.S. corporate profits are generated through ____ business. • (international) • The communication styles of Asian and Arab nations are considered _____ context. European and American communication styles are considered _____ context. • (high / low)

5. What is Global Public Relations? • The planned and organized effort of a company, institution, or government to establish and build relationships with the publics of other nations • ‘Not’ what PR functions are going on internally in other countries – but, we do pay attention to how PR is done in other countries.

6. Public Relations Development in Other Nations • Public relations is now an international enterprise. • China, in particular, has a rapidly expanding industry. • It has become industrialized. • It has embraced a relatively free-market economy. • DESPITE remaining a communist government

7. Questions for thought… • What do Americans think of themselves in relation to other countries? • What do other countries think of Americans? • England / the U.K.; France; Russia ; Japan; China • Are we allies with… • England / the U.K.; France; Russia ; Japan; China

8. Notice in reading: Public Relations Development in Other Nations / Regions • China • Thailand • Japan • Australia, Singapore, and Hong Kong • Mexico • India • Brazil • Russian Federation • Middle East • Africa

9. International Corporate Public Relations • In the global age, public relations firms represent foreign interests in the U.S. as well as the interests of American corporations around the world. • Headquarters are not necessarily in the U.S.

10. Facts from the chapter… • The role of public relations in globalization • (helped open all markets to outside competitors) • To whom must public relations professionals explain the benefits of globalization? • (companies, NGOs, international entities (WTO) • What is the USIA and what do they do? • (United States Information Agency ; such things as station of public affairs officers at every American embassy, publish books and magazines, distribute American films and TV programs

11. Five Cultural Dimensions • Hofstede’s five cultural dimensions • Power distance • Individualism/collectivism • Masculinity/femininity • Uncertainty avoidance • Long-term vs. short-term orientation

12. Language and Cultural Differences • Public relations practitioners must deal with issues related to language and cultural differences.

13. Some Main Cultural Factors • Religion / ideology • Political orientation • Population • Wealth & prosperity • ‘Development’ vs. ‘3rd World’ • Language and dialect • Gender roles • Stereotypes

14. Foreign Corporations in the U.S. • Corporations in other countries use public relations and lobbying firms to advance their products, services, and political interests in the U.S.

15. Representing U.S. Corporations in Other Nations • Three key audiences that public relations professionals need to communicate about the benefits of globalization • Companies themselves • Nongovernmental organizations (NGOs) • International institutions

16. U.S.-Based Global Giants 2016 List: Berkshire Hathaway (Warren Buffet), JP Morgan Chase, Wells Fargo, Apple, ExxonMobile, Bank of America, AT&T, CitiBank, Verizon, Walmart, Microsoft, Alphabet (who is Alphabet?)

17. Public Diplomacy • The U.S. government refers to its international information efforts as “public diplomacy.” • To enhance understanding of U.S. culture and promote U.S. foreign policy objectives • The United States Information Agency (USIA)

18. Public Diplomacy • Foreign public diplomacy efforts • Advance political objectives • Ascertain probable U.S. reaction to a projected action • Advance the country’s commercial interests • Assist with communications in English • Convince key publics to support a policy • Lobby for changes in legislation in the nation’s self-interests

19. The Rise of NGOs • NGOs depend on international support for their causes. • Examples • Greenpeace • Amnesty International • Doctors without Borders • Oxfam

20. What Do You Think? • How has new technology enabled NGOs to expand their influence?

21. Opportunities in International Work • New golden age of global marketing • Foreign language skills • Openness to language and culture • Graduate study is an asset.

22. How does this relate to QEP? • Study abroad • Career development • Job Search • PRSA JobCenter • Mandy.com • Etc. • ‘Safe areas’?

23. Global Scholar • Current application deadline just passed • ‘full funding’ for study abroad • Scholarship for study abroad • Choices: (‘history, culture & media’) • Ireland (English, Gaelic): $3500 student cost • Quebec: (French and some English) $1000 cost • Study abroad grant: $1000

24. What else about QEP • BEA Latin America • Multicultural society • Global connections and communication • Variety of cultural differences and points of view • Multinational corporations vs. everyday people • Dependence on others instead of self-dependence • Investigate that part of what A&M-Commerce offers • ###