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SOCIAL NETWORKING

SOCIAL NETWORKING. History Online Social Networking.. Now Few good names Module List Mastiff Mastiff Values Capabilities at Mastiff Case Studies Contact. Agenda.

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SOCIAL NETWORKING

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  1. SOCIAL NETWORKING

  2. History Online Social Networking.. Now Few good names Module List Mastiff Mastiff Values Capabilities at Mastiff Case Studies Contact Agenda

  3. Social networking has been around a long time on the internet. However, most of the time it was never refered to as "social networking", or "social software". Examples of popular social software that existed before social networking became a buzz word are: IRC (Internet Relay Chat), Instant Messaging (the friends list), Forums (against the friends list), Blogs (backlinks and organic linking between friends), Webrings (in essence social software), Napster (Peer to Peer software), Groove (shared browsing and collaberation), NeoPets, and too many others to list here. Though these products helped in a specific domain but did not solve the complex problem of replicating an Offline Social Network online partially or completely. Then came the friendster, the first social networking product weaved around replicating communities online. History

  4. Introduction of Web 2.0 changed the face of the web and brought a revolution in Social Networking Products. With new standards and sharing concepts Social Networking grew to new heights. Recently with the advent of new companies like Orkut, MySpace, FaceBook - social networking has become a widely recognized phenomenon and has spiraled outward manifesting itself in previously unimagined (or undefined) places. Big companies like Amazon.com, Google, ICQ, are acquiring companies or coming up with their own Social networking products. Tech companies like Micrsoft, IBM etc are developing platforms to create social network and going to offer them as solutions for various B2B, B2C customers. Social Networking is the first boom in new millennium after the DotCom in last century. Online Social Networking.. Now

  5. Few Big Names * * * Developed by Mastiff

  6. User Profile Address Book Communities Events Mail Search Tagging Module Lists Photo Galleries Video Galleries Connections Messaging Chat Ads integration ECommerce

  7. User Profile features Manage Profile Account Settings Privacy Settings Profile Customization/Theme Settings Single Signon Profile Widget User Profile

  8. Address Book features Manage Contact VCard Implementation Import from Outlook CSV/ browser Plugin/VCard Import Contacts from Yahoo, MSN, Gmail, hotmail etc Share Contacts Skype call Integration Maps and Driving Directions Map your friends Search Contacts Address Book

  9. Communities features Manage Communities – Private, Public Moderate Communities Group emails Search Community settings Syndication Forum, Message Board, Journal, Poll, Photo Album, Bookmarks, Videos Communities

  10. Events features Search event View public events friends are attending Announce Public Event, Private Event Invite Friends in/outside Network to Attend Event Customize RSVP Responses Customize Event page with graphics View responses and thumbnail photos of invitees Event reminder email sent prior to event Track events via calendar feature My Events Page Event Photo Album Events

  11. E - Mailfeatures Full fledged email account Pop from yahoo, gmail, hotmail. Scalable Architecture Spam Filtering Settings E - Mail

  12. Search features Google search Integration Yahoo search Integration MSN search Integration Search within website/Product Search your blog Search settings Indexing Tagged searches Language preferences Key word highlighting Search History Search

  13. Tagging features Tag Pictures Tag Video Tag Management Track Tags Content Listing on tags Tag statistics Tagging

  14. Photo Gallery Feature Tags Photo Resizing Comments Ratings Albums RSS Slideshow Watermarking Import Tools Quota Management Forum and Blog Integration Permissions Photo Galleries

  15. Video Gallery Feature Upload Video from computer, mobile, video enabled device, or video service provider. Tag Commenting Voting Share Video via email and ‘embed code’ Silverlight Integration FlashIntegration Media Encoding Code Snippet for embedding videos to Blogs, social networks. Blog integration RSS for Video Channels Video Galleries

  16. Connections Members can invite new members/Friends Leave Message as Scraps, guest book entries Sharing Photos across your network using RSS RSS,ATOM etc to get update of friends in your network Communities interactions Sharing photos Question and Answers Blogging Polls Member Bookmarking Connections

  17. Messaging features Post Comments Post Reply Parent Comment with indented replies for easy viewing Quote Feature Create New Topic/Thread Reply Counter View Counter Rich Text Editor for Posting Comments Create Signature for use in all posts Private message member Tracking of Total comments posted Messaging

  18. Chat features Web based IM No Setup required Chat Archive Compatible with Firefox, IE, Opera, Apple Safari Offline Messaging Via email Smiley supported Conference chat Personalized Configuration Chat

  19. Ads features Google AdSense Integration Custom Ads Delivery Module Banner Ads Video Ads Contextual Advertising Tag Based Advertising Demographic and Geographic Ad Serving Ads

  20. E Commerce features Dynamically created Product Catalog Secure Online Ordering Recurring billing and payment plan features Order processing Online Fulfillment Payment Gateway Integration Basic Fraud Control Shopping cart Exit Handler Script for abandoned orders E Commerce

  21. We are India based Consumer Internet Product Development Company with Global Presence Established in 2004 Strong management with diverse Industry experience Based in Mumbai (India) with 100 people strong team Expert in Scalable Online Media, Content Sharing and Delivery, Social Networking Products More than 30 clients served successfully Mastiff

  22. Core Values Smart People, Innovative, Committed, Socially Responsible, Overall Value Creation, Like Competition, Integrity and Ethics, Partner in Success. Culture Democratic, Fun with Work, Internet Enthusiast, Test by becoming a Consumer. Mastiff’s Values and Culture

  23. Strong understanding of Social Communities Online and their behavior. Core Expertise in Consumer Internet Product Consultancy and Development Experts in latest Social Networking techniques and tools. Immense expertise in Web 2.0 Consumer focused product Development and Delivery models like Agile Methodology Successfully delivered world class Social Networking Products. Mastiff in Social networking

  24. Capabilities at Mastiff • Content Managed System • Social Networking Websites • Web based Chat Client • Online Calendar • Photo Gallery • Content Review System • Search • RSS • Video on Demand • Google ads integration • E commerce • Custom Ads Delivery Module • Media Encoding for web • Digital Rights Management • Flash Player Integration • Silverlight Integration • Tagging based Searching • Brightcove Integration • Localization and Internationalization • Mobile Integration • Product UI Designing • Product Engineering

  25. Case Study www.saavn.comSocial Networking and Content Sale in movie Domain • Company Overview: • Our client is a New Media company based in New York. Company is targeting Internet and Mobile customers to • View and Buy South Asian Movie Content like Songs, Ring Tones and Full Length Movie. Content is • delivered through Thin Clients, Mobile gateways and Big cable companies like Comcast, Time Warner etc. • Domain: • Online Media, Social Networking • Technology: • JAVA, JSP, AJAX, struts, spring, hibernate, MYSQL, JBOSS and Linux. • Our Role: • Mastiff proved to be a Business and Technology partner for the company. We took consulting approach and • suggested the company to target its audience through Social Networking Platform and not just deliver content • but generate content through Internet Medium. • Mastiff has set up a Offshore Development Center for the client working with Agile Methodology using Scrum. • Mastiff designs, develops, tests and deploys the product through the Best Practices. The product has provided a • huge kick for the Company to secure Funding and Partnerships with various Content Providers.

  26. Case Study www.babysitters.com Social Community for Parents and Babysitters • Company Overview: • Babysitters.com is a company focused on connecting Parents with babysitters through unique and interactive techniques. The website helps people to join babysitters community interact through various Networking tools and also gives an opportunity to advertisers to advertise appropriately. It boasts a dedicated clientele of around 20,000 sitters and 150,000 parents. • Domain: • Online Media, Social networking • Technology: • .NET 2.0, ASP.NET 2.0, C#, SQL 2005 Enterprise. • Our Role: • Mastiff Tech has provided a Scalable and Reliable Social Networking Solution specifically targeting Content hungry users of babysitters.com. With interactive and easy to use User Interface and Wizard based technology Mastiff has provided a very good solution to help babysitters.com community with User generated content and reviews.

  27. Case Study www.triber.com Internet Personalized Services • Company Overview: • Triber.com is a revolution in personalized Internet Consumer Services. Triber.com is Netherlands based company which is targeting user base from the age group of thirty to sixty. The idea is to provide a simple but effective internet based tool that will ease your life online. • Domain: • Personalized Internet Consumer Services. • Technology: • .NET 2.0, ASP.NET 2.0, SQL Server 2005, Atlas/AJAX, XML Web Services, Windows Services, Media Encoders, DRM, POP SMTP IMAP, Content Streaming • Our Role: • Mastiff is Technology Partner of triber.com. We have played a key role from consulting to developing the product from its inception to the Beta Version of the product after which triber.com has secured Series A funding for triber.com.

  28. Company Overview: A social networking site for sports enthusiasts. Sportsvite combines sports-specific targeted search and member profiles with invitation and game management tools. Members can also keep track of stats and future games, send out email invitations, and maintain their schedule for their teams in leagues or casual pick-up games. Sportsvite is a free service. Sportsvite was released in beta version in the spring of 2006. Sportsvite has over 20,000 active members. The most popular regions for Sportsvite members are New York City, the Bay Area, Chicago, Boston, San Diego, Austin and Denver. The most popular sports are Soccer, Softball, Basketball, Football, Volleyball and Tennis. Sportsvite raised its first round of capital that was reported to be up to $2 million in February, 2007. Domain: Online Media, Social Networking Technology: JAVA, JSP, AJAX, struts, spring, hibernate, MYSQL, JBOSS and Linux. Case Study www.sportsvite.com Social Community for Sports Enthusiasts • Our Role: • Mastiff is the technology solution provider of the company. We provide a dedicated team of developers testers and product manager who are engaged as a Offshore Development Team for the client. The Delivery model followed here is Agile using Scrum.

  29. Questions? business@techmastiff.com

  30. Mastiff Tech Private Ltd. Unit: 317-217, Building No: 2, Sector: 1, Millenium Business Park, Mahape, Navi Mumbai: 400 710 business@techmastiff.com Tel: +91 22 67600600 Fax: +91 22 67600601 Contact

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