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Mobile blogging and campaigning

Mobile blogging and campaigning. Alfie Dennen. A bit about Moblog. Moblogging is the practice of sending content from a mobile device to a website, weblog or blog. Moblog provides the technology to do this to consumers, broadcasters, entertainment companies, NGO’s etc.

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Mobile blogging and campaigning

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  1. Mobile blogging and campaigning Alfie Dennen

  2. A bit about Moblog Moblogging is the practice of sending content from a mobile device to a website, weblog or blog. Moblog provides the technology to do this to consumers, broadcasters, entertainment companies, NGO’s etc.

  3. What are mobiles good at? • Making calls • Receiving calls • Sending SMS messages/receiving them • Creating content • To a lesser degree, accessing the internet and posting content to the internet

  4. Some telling statistics • 4 billion mobile subscribers by end 2008 • 85% of the 1 million new mobile phone subscribers every day are from emerging economies • 2008: 50% global penetration • By 2011, 90% of all mobile devices will have an embedded camera

  5. So what does that mean? Right now, we can create campaigns that are truly for the beneficiary voice. Voice and SMS, simply, work. Mobile technologies are not only ubiquitous, but are perfect for social gaming. By that I mean we can get people involved by positioning campaigns as games...

  6. Case Studies

  7. The mission was to create something technologically and socially innovative that expressed the power of Nachtwey’s images. The real challenge was: How do we raise the profile of Tuberculosis on a budget of zero? How can we cut through a crowded space, inhabited by charities so effectively using new media? Knowing that innovation can lead to coverage and awareness, Moblog ‘s answer was to fuse GPS, mobile blogging and augmented reality gaming (ARG) into a new whole, engaging people on the streets of London in a search for the question...

  8. Gameplay Hidden on 43 blogs across the web were 43 latitude and longitudinal locations The moblog contained cryptic clues (see fortune cookie at right) to lead searchers to these locations Once found, the player travelled to the specified location to hunt for a hidden object The object would then provide the final instructions for uploading to the site

  9. By using map markers laid out in a pattern which “connect-the dots-style” drew an image, we created a new form of online art

  10. Oxfam, Greenpeace UK, Wateraid and Moblog collaboration

  11. Integrated Mapping

  12. Summary • Handsets are getting smarter all the time • Access is getting easier globally • People are replacing “bill shock” with discovery • Mobile devices are good at a few things, and those are the ones to focus on • No-one quite knows what works yet, so experimentation is important

  13. Thanks for listening alfie@moblogtech.com http://twitter.com/alfie

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