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Integrating fundraising and campaigning

Integrating fundraising and campaigning. Molly Brooks Digital Marketing Coordinator Greenpeace UK. Before. Results. After. www.engagingnetworks.net. Results. 37,175 actions 451 donations – 1.21% response rate £16.39 average gift £7,393 total cash income £0.20 income per action.

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Integrating fundraising and campaigning

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  1. Integrating fundraising and campaigning Molly Brooks Digital Marketing Coordinator Greenpeace UK

  2. Before

  3. Results

  4. After www.engagingnetworks.net

  5. Results • 37,175 actions • 451 donations – 1.21% response rate • £16.39 average gift • £7,393 total cash income • £0.20 income per action

  6. If it works…

  7. More results

  8. Save the Arctic

  9. Save the Arctic • Greenpeace’s biggest ever campaign • Aim to sign up 1 million people globally by the end of 2012 • Convert 21,400 of these to new regular givers

  10. Promotion • Emails to current activists • Tell a friend in thank you email • Social media • Videos • Actions • Greenpeace TV • Offline sign ups • SMS • iPads at festivals

  11. Thank you/donation again

  12. Results • 61,098 actions • 1482 donations – 2.43% response rate • £16.72 average gift • £24,759 total cash income • £0.41 income per action

  13. The power of an emergency www.engagingnetworks.net

  14. The power of an emergency

  15. Breaking records 250,000 contacted – 4,062 donations – £25,37 average gift – 185 new DDs

  16. Not just existing supporters

  17. Next steps • Convert to regular givers • Phoned the emergency appeal givers within a few weeks of their cash donation • 15% of people contacted set up a DD.

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