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How to create a Digital Marketing Strategy for your business

Having a digital marketing strategy for your business can mean the difference between having the successful business you envisioned for yourself and struggling to obtain leads and consistent revenue.

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How to create a Digital Marketing Strategy for your business

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  1. HOW TO CREATE DIGITAL MARKETING STRATEGY FOR BUSINESS Having a little bit of guidance can bring you a long way WHAT IS A DIGITAL MARKETING STRATEGY? Having a strategy for your business helps you set realistic expectations and timelines to market your business properly and effectively. By creating a strategy, you are setting up your business for success with clear direction. Business owners can share their visions with their employees to create a unified goal that the whole company is working toward.

  2. DIGITAL MARKETING HELPS TO GROW YOUR BUSINESS HOW TO CREATE A DIGITAL MARKETING STRATEGY DEFINE AND BUILD YOUR BUYER PERSONAS will help you understand your ideal client/customer right tools and information they need to successfully market THINGS TO TAKE INTO CONSIDERATION: What platforms do your ideal client/customer use? What websites do they spend the most time on?

  3. HELPS YOU PRIORITIZE AND SET CLEARLY INDICATED EXPECTATIONS FOR YOUR  MARKETING EFFORTS What style of communication do they prefer? What are some challenges they are facing in their industry? Do they like written, graphic, audio, or video content? Where do they receive information about their industry? IDENTIFY YOUR BUSINESS GOALS AND KPIS TO SET SMART OBJECTIVES helps you prioritize and set clearly indicated expectations for your marketing efforts. TRY TO CONSIDER THE FOLLOWING: What is important to your business? What do you want to promote? What are your business goals? Set SMART Goals

  4. BUILD YOUR ONLINE PRESENCE AND BRAND After building buyer personas, you should have a general idea of which platforms your ideal clients/customers spend the most time on. Create accounts based on which platforms are commonly used Optimize the accounts Post relevant content on a daily/weekly basis Remember to stay true to the style of the platform, some content will work better on LinkedIn rather than Instagram OPTIMIZE/MAINTENANCE YOUR WEBSITE An effective digital marketing strategy is only as good as your website. If you spend all this time, energy, and effort linking everything to your website and your website has a high bounce rate or a low conversion rate, it won’t be as effective of a strategy and can lead to a low ROI IT’S A GOOD IDEA TO CONSIDER THE FOLLOWING: Optimize your website with SEO tactics Do a 'Conversion Rate Optimization' campaign Do you have an effective web design?

  5. CONTENT Refer back to the buyer personas you created in step one, review the challenges your personas face and what platforms and styles of communication they prefer. Departments that are in direct communication with your clients/customers, departments such as; customer service, customer relations, and sales have a good idea of what clients/customers want to know and what kinds of questions they ask, collaborating with these departments can help your marketing team put together topics that will be ideal for your clients/customers. Create a content calendar Schedule your content for release    Publish and promote your content TRACK IT! - View the analytics and tweak the content to reach more audiences   GETTING STARTED Using this guideline will help you get started in taking the right actionable steps in order to market your business successfully and effectively. Don’t forget that the strategy isn’t the “be-all- end-all”, things will change. The secret to having a great digital marketing strategy is being able tweak, break, and toss part of it as you learn more about what works and what doesn’t. Designed by, Email: sales@nucitrus.com Mo: 1-800-224-1461 https://www.nucitrus.com

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