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I HAVE 6 QUESTIONS FOR YOU!

I HAVE 6 QUESTIONS FOR YOU!. QUESTION NO. 1: Do the following brands mean anything to you? Unilever, IKEA, Dr. Oetker.

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I HAVE 6 QUESTIONS FOR YOU!

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  1. I HAVE 6 QUESTIONS FOR YOU!

  2. QUESTION NO. 1:Do the following brands mean anything to you?Unilever, IKEA, Dr. Oetker

  3. QUESTION NO. 2:Do you know what this is?Svetlana Tisma, Kroatien GertJan Bosman, HollandRosario Briguglio Cameo, ItalienAyca Tanturk, TyrkietDaniela Emonts-Gast, TysklandJean-Marc Drubay, FrankrigLucie Capova, TjekkietPiotr Bobrycki, PolenGabriella Renner, UngarnAnn-Sofie Olausson, SverigePiotr Bobrycki@OETKER_PLEce Arol/Turkey/Dr. Oetker/TR@OETKER_TR, Lucie Capova/Dr. Oetker/CZ@OETKER_CZ, Daniela Emonts-Gast/Marketing/Dr. Oetker/DE@OETKER_NOTES, Heike Eichhorn/Marketing/oetker/CH@OETKER_CH, ajuneau@oetker.ca, Lidia Jarocka/Marketing/Dr. Oetker/PL@OETKER_PL, Silja Meyer/Marketing/Dr. Oetker/DE@OETKER_NOTES, Gabriella Renner/Marketing/Budapest/Dr. Oetker/HU@OETKER_HU, Susanne Teilmann/Denmark/Oetker/DK@OETKER_DK, Svetlana Tisma/Marketing/Oetker/HR@Oetker_HR, svukmirovic@oetker.co.yu, Gert Jan Bosman/Benelux/oetker/BE@OETKER_BE, Rosario Briguglio/Marketing/Cameo/IT@CAMEO, Jean-Marc Drubay/Marketing Epicerie/Ancel/FR@Ancel, Alex Vanderauwera/Benelux/oetker/BE@OETKER_BE, Verena Bammert/Marketing/Dr. Oetker/DE@OETKER_NOTES, Marina Cinque/Marketing/Cameo/IT@Cameo, Ioan Cozma/Dr. Oetker/RO@OETKER_RO, Igor Dolezel/Dr. Oetker/CZ@OETKER_CZ, Tony Eriksson/Sweden/Oetker/DK@OETKER_DK, Max Fock/Marketing/Cameo/IT@Cameo, Axel Goerner/Benelux/oetker/BE@OETKER_BE, Klaus Groening/Sprzedaz/Dr. Oetker/PL@OETKER_PL, Monika Heimes-Poehl/Marketing/Dr. Oetker/DE@OETKER_NOTES, Katariina Hovisilta/Finland/Oetker/DK@OETKER_DK, Ignac Jadanec/GF/Oetker/HR@Oetker_HR, Csaba Kálmán/Ügyvezetés/Budapest/Dr. Oetker/HU@OETKER_HU, Thomas Kehl/International Ost/Dr. Oetker/DE@OETKER_NOTES, Olaf Cordts/International Ost/Dr. Oetker/DE@OETKER_NOTES, Zdenek Kvinta/Dr. Oetker/CZ@OETKER_CZ, Pirkka Peltoniemi/Finland/Oetker/DK@OETKER_DK, gpetrie@oetker.ca, Cuneyt Sezener/Turkey/Dr. Oetker/TR@OETKER_TR, "Sabrina Torquato" <storquat@oetker.com.br>

  4. QUESTION NO. 3:What is the purpose of ICOM?

  5. QUESTION NO. 4:How many hours are you willing to spend on a new bizz pitch?

  6. QUESTION NO. 5:Is your agency able to follow a strategic direction?

  7. QUESTION NO. 6:Do you think it is a good idea to have one global brand as a client in ICOM that can get us close to many other world wide brands?

  8. IN 2006 TGB IS RUNNING IN FOLLOWING COUNTRIES:Finland will do EURO 500.000 in turnover in 2006 (4 mill.) Sweden will do EURO 1 mill. in turnover in 2006 (9 mill.)Czech. RepublicPolandNorwayCOUNTRIES PREPARING TGB FOR 2007:France estimates EURO 4 mill. in budget (50 mill.)SlovakiaNetherlands

  9. THE KEY WORDS FOR A SUCCESSFUL GREAT BAKE:1. Focus on the hole platform of partners - not only the sponsors.2. The effects of synergy between the retail and the industrie is an important and a necessary part of the marketing strategy for the industrie to be sponsors for The Great Bake.3. You have to believe in the concept to sell the concept: The great cause of bringing families together while having spending a great time baking.Follow the directions!

  10. THE RESULT OF FOLLOWING THE KEY WORDS IN DENMARK IN 2005 (5 MILL.)Money earned: EURO 1 mill.Agency income: EURO 600.000

  11. CAMPAIGN, 2006:RESULTS, 2005:48% awareness 24% of the Danish households were baking

  12. THE GREAT BAKE IN FINLAND“The good guy in the class”

  13. SPONSORS IN FINLAND GOLDEN SILVER PRONZE GOOD WILL AMBASSADORS

  14. CAMPAIGN DESCRIPTION

  15. TV PROGRAM

  16. RECIPE PULL-OUT SUPPLEMENT

  17. DRAWING CONTEST FOR SCHOOLS AND KINDER GARDENS

  18. POS ACTIVITIES & RETAIL

  19. CAMPAIGN CALENDER

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