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The Effects of Social Media on Young Professionals

The Effects of Social Media on Young Professionals. Emily Johnson Jackie Giafaglione Kyle Kessler Emily Peterson Rebecca Campbell Darren Krieg. Twitter. Micro-blogging site Launched July 2006 Over 300 million users 1.6 billion search queries per day. Pros. Easy to use

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The Effects of Social Media on Young Professionals

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  1. The Effects of Social Media on Young Professionals Emily Johnson Jackie Giafaglione Kyle Kessler Emily Peterson Rebecca Campbell Darren Krieg

  2. Twitter • Micro-blogging site • Launched July 2006 • Over 300 million users • 1.6 billion search queries per day

  3. Pros • Easy to use • Highly interactive. Can contact people directly • Can search all posts on Twitter using key words • “Tweets” are often rebroadcast as “retweets”

  4. Cons • Limited to 140 characters per post • Smaller user base then Facebook • Can’t post videos • Unsure of how much your tweets are being read

  5. Crucial to Young Professionals • 56% of young professionals will not work for a company that bans social media • A third of the students polled valued social media freedom over salary • A third considered the Internet to be as important as air, water, and shelter

  6. Businesses Utilizing Twitter • GM, Ford, Chevy • Airlines & Hotels • Sports teams • ComCast • H&R Block • Whole Foods Market , Starbucks

  7. Why They Use Twitter • Connecting with customers • Branding • Immediate customer feedback • Marketing • News • Spy on competition • Twitter is viral

  8. How it relates to Young Professionals • Using twitter to your advantage • Keep your pulse on a specific area of interest • Access to resources and job information

  9. Effects of Twitter • If used in the right way, twitter can be extremely beneficial • Provides endless opportunities to connect to businesses • Can market yourself in a positive way

  10. When Twitter can hurt • RMV employee fired because of “nasty rant” on twitter • LVDEC employee fired when she suggested in a post that colleagues leave work early to golf • Twitter leads 3 congressmen to be fired

  11. Twitter: Positive Resource • All in all, Twitter is positive social media IF used the right way • Can easily get out of hand and be detrimental to young professionals

  12. Blogs • Formally Weblogs • Written by one person or small group on a single topic • Traditionally link-driven • Allows for filtering • More recently blog publishing servers are used • Completely public

  13. Blogs: Good or Bad • Can be very beneficial • Companies post asking for feedback • Could be the way to success • Example: Justin Hall

  14. Successful Blog Example: Justin Hall • Started blogging while doing a summer internship • Blog got huge support from readers • Became youngest speaker at Rand think tank • Taught web ethics class

  15. Justin Hall’s Success

  16. JUSTIN HALL’S SUCCESS • Became CEO of mobile gaming company • Producer working on mobile games with ngmoco • Continued blogging until age 31 • Blogs is now archives

  17. The Con: Natalie Munroe • Teacher at Central Bucks East High School • Wrote blog she thought was private • "A complete and utter jerk in all ways” • “Although academically okay your child has no other redeeming qualities” • "I hear the trash company is hiring” • "There's no other way to say this, I hate your kid.

  18. Natalie Munroe • Suspended from teaching • Did not get fired • School had no internet policy • Lost many students • Most transferred out of her classes • Lost respect and trust from parents and administrators

  19. Natalie Munroe: Turning it Around • Kept teaching • Started new blog • More eloquently written • Slowly gaining back students and reputation

  20. Blogs: Good or Bad? • Can be both • When used correctly they great • When used improperly: negative consequences are inevitable

  21. Key Features • Circles-Organize the people you follow • Hangouts-Video chats for networking • “+” before search query makes finding businesses easier • Control who Tags You • Provide Links to Websites on your Profile

  22. By the Numbers *As of January 2012

  23. But…. • Potential is not Guaranteed • Ultimately, the fate of Google+ rests in the hands of the public

  24. The New Networking • The Internet has revolutionized the way people stay connected • LinkedIn takes advantage of new technology • Current job-seekers need to stay up to date to remain relevant in today’s job market

  25. Why LinkedIn? • Used for purely professional purposes • Highlights professional development rather than social life • Unique features geared towards employers • References • Connections

  26. Maximizing Your Profile • Keep employment experience up to date • Connect with potential employers in desired field • Utilize a professional picture • 100% profile completion

  27. Benefits of LinkedIn • Recruiters utilize LinkedIn daily • Joining networks creates opportunities • Alumni • Past employers • Connections help to stand out among other applicants

  28. Possible Repercussions • Be aware of current employer’s policies on social networking • Man fired for LinkedIn profile John Flexman

  29. Conclusion • LinkedIn is very beneficial when used properly • New form of networking that embraces current technology • Excellent way to stay connected • Value recognized by top recruiters • Only social networking for purely professional use

  30. The Positive Effects of YouTube on Young Professionals Promote Yourself on YouTube ⦁ Tom Ferry ⦁ Life! By Design “Visumé” ⦁ Video résumé or CV ⦁ Beneficial or detrimental?

  31. YouTube Video Contests ⦁ Emily Luther & Charlie Puth ⦁ Perez Hilton’s cover song contest Post & Hope for the Best ⦁ Justin Bieber ⦁ Biggest YouTube success story

  32. The Negative Effects of YouTube on Young Professionals Fired for posting degrading videos about jobs: Chris Cristwell ⦁ Starbucks barista http://www.youtube.com/watch?v=MUTrJW-0xtc Courtney Collins & Pete Thompson ⦁ KARK-TV anchor and news reporter

  33. Facebook – the beginnings • 2004 • Four Harvard students • 485 million users • 3,000 employees • $3 billions annually

  34. What facebook does right • The “Like” Pages • Major companies and corporations • Job Availability and Upcoming Opportunity • Back to Basics – Networking • Establish connections • Jobs!

  35. What facebook does wrong • User Error • Photo Uploads • Status Updates • Fan pages and Subscriptions • Personal Information – political views, religion, etc… • Privacy Issues • Ever changing privacy policy • Poor notification system • Liability for Others • Friends posts • Videos/Photos/Links • Cursing, racism, sexism, and more

  36. Social media – good or bad? • Not simply black and white • User – dependent!

  37. References - twitter • Cogan, Marin. "Hill Staffers Fired in Twitter Flap - Marin Cogan and Jonathan Allen - POLITICO.com." Politics, Political News - POLITICO.com - POLITICO.com. Web. 8 Feb. 2012. <http://www.politico.com/news/stories/1211/70116.html>. • Frogameni, Vincent. "Social Media and Young Professionals | Frog Social Media Solutions." Frogameni Writing Solutions. Web. 8 Feb. 2012. <http://www.frogameni.com/2011/09/22/social-media-young-professionals/>. • Mitchell, Nikita T. "Twitter for Young Professionals: Are You Using It to Your Advantage?" Web log post. Journeyful Life. 1 June 2011. Web. • "RMV Employee Fired for Twitter Rant." Boston News, Weather & Sports | FOX25 News Boston, Massachusetts | FOX 25. Web. 12 Feb. 2012. <http://www.myfoxboston.com/dpp/news/local/local-man-fired-for-twitter-rant-20110606>. • "Worker FIRED For F-Bomb Tweet On Chrysler Twitter Account." Breaking News and Opinion on The Huffington Post. Web. 8 Feb. 2012. <http://www.huffingtonpost.com/2011/03/10/chrysler-twitter-f-bomb-tweet_n_834246.html>.

  38. References - Blogs • Blood, Rebecca. "Weblogs: A History and Perspective." 07 09 200. Rebecca's Pocket. 10 February 2012 < http://www.rebeccablood.net/essays/weblog_history.html>. • Canning, Andrea. "Teacher Defends Insulting Blog Posts About Her Students: 'I Hear the Trash Company is Hiring." 16 February 2011. ABC News. 10 February 2012 <http://abcnews.go.com/US/pennsylvania-teacher-wrote-insulting-blog-posts-students-suspended/story?id=12929001#.TzXGHJg3vI0>. • Harmanci, Reyhan. "Time to get a life -- pioneer blogger Justin Hall bows out at 31 Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/02/20/MNGBKBEJO01.DTL&ao=all#ixzz1m23uAa7z." 20 February 2005. SFGate. 10 February 2012 <http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/02/20/MNGBKBEJO01.DTL&ao=all>.

  39. References – google+ • Garling, Caleb. "Why Google Plus Pages (Will) Beat Facebook. And Twitter | Wired Enterprise | Wired.com." Wired.com. 8 Nov. 2011. Web. 8 Feb. 2012. <http://www.wired.com/wiredenterprise/2011/11/google-plus-pages/>. • Huhman, Heather R. "4 Reasons Google Plus Will Make Hiring Easier - Business Insider." Featured Articles From The Business Insider. 23 Aug. 2011. Web. 11 Feb. 2012. <http://articles.businessinsider.com/2011-08-23/strategy/30095210_1_video-chat-google-searches-social-network>. • Huhman, Heather. "3 Ways Google Plus Will Affect Your Job Search | CAREEREALISM." CAREEREALISM | Career and Job Search Blog. Careerealism, 4 Oct. 2011. Web. 8 Feb. 2012. <http://www.careerealism.com/job-search-google-plus/>. • Mitchell, Dan. "Google Plus vs. Facebook: Not a Zero-sum Game - Fortune Tech." Fortune Tech: Technology Blogs, News and Analysis from Fortune Magazine. Cables News Network Money, 5 Jan. 2012. Web. 8 Feb. 2012. <http://tech.fortune.cnn.com/2012/01/05/google-plus-vs-facebook-not-a-zero-sum-game/>.

  40. References – Google+ (cont) • Oliu, Walter E., Charles T. Brusaw, and Gerald J. Alred. Writing That Works: Communicating Effectively on the Job. New York, NY: Bedford/St. Martin's, 2010. Print. • Ostrander, Susan M. "Google Plus vs. Facebook: Who's Winning?" Breaking News and Opinion on The Huffington Post. Huffington Post, 20 Nov. 2011. Web. 11 Feb. 2012. <http://www.huffingtonpost.com/2011/09/20/google-vs-facebook_n_972080.html>. • Swallow, Erica. "The Pros & Cons of Google for Small Business." Social Media News and Web Tips – Mashable – The Social Media Guide. 25, December. Web. 11 Feb. 2012. <http://mashable.com/2011/12/25/google-plus-for-small-business/>. • Wall, Alex. "How Google Plus Business Pages Will Change Brand Communication | Business 2 Community." Business 2 Community - Building Deeper Business Relationships Through Engaging Communities. 9 Nov. 2011. Web. 11 Feb. 2012. <http://www.business2community.com/google-plus/how-google-plus-business-pages-will-change-brand-communication-091209>.

  41. References - linkedin • Samuelson, Kristin. "Deciphering LinkedIn's employment potential." ChicagoTribune, 25 Dec. 2011. Web. 6 Feb. 2012. • Gray, Amanda. "Students network for job openings using LinkedIn." . TheNotre Dame Observer, 31 Jan. 2011. Web. 6 Feb. 2012. • Morse, Felicity. "LinkedIn Job Dispute: HR Executive John Flexman ForcedTo Resign After Uploading CV." Huffington Post UK, 1 June 2011. Web. 6Feb. 2012.

  42. References - youtube • "About Tom Ferry." About Tom Ferry: Life by design the book. Web. 11 Feb. 2012. • <http://tomferrybook.com/about-tom-ferry/>. • "Adele - Someone Like You." YouTube - Broadcast Yourself. 25 Sept. 2011. Web. 11 Feb. 2012. • <http://www.youtube.com/watch?v=nAHyGbOXoF4>. • Gardner, David. "Starbucks Sack Christopher Cristwell after YouTube Song Mocking • Customers." Home | Mail Online. 23 Sept. 2011. Web. 11 Feb. 2012. <http://www.dailymail.co.uk/news/article-2040748/Starbucks-sack-Christopher-Cristwell- YouTube-song-mocking-customers.html>. • Goodman, Michelle. "Lights, Camera, Hire Me!" ABCNews.com - Breaking News, • Latest News & Top Video News - ABC News. 7 Aug. 2008. Web. 11 Feb. 2012. <http://abcnews.go.com/Business/CareerManagement/story?id=5526142>. • Ronson, Jon. "Justin Bieber: One Day with the Most Googled Name on the Planet." Latest News, • Sport and Comment from the Guardian | The Guardian. 12 Nov. 2010. Web. 11 Feb. 2012. <http://www.guardian.co.uk/music/2010/nov/13/justin-bieber-interview>. • Roth, Geoffrey A. "Husband and Wife Get Fired Over YouTube Video." Jobs, Careers, and Job • Listings - AOL Jobs. 15 July 2010. Web. 11 Feb. 2012. <http://jobs.aol.com/articles/2010/07/15/report-this-firing/>.

  43. References - facebook • Carlson, Nicholas. Business Insider. 05 March 2010. 08 February 2012 <http://www.businessinsider.com/how-facebook-was-founded-2010-3#>. • Clark, Amy. CBS News. 11 February 2009. 08 February 2012 <http://www.cbsnews.com/stories/2006/06/20/eveningnews/main1734920.shtml>. • Press, Middletown. Middletown Press. 06 September 2010. 09 February 2012 <http://www.middletownpress.com/articles/2010/09/16/news/doc4c919100dd427985201086.txt>.

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