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The Effects of Media on Food Consumption

The Effects of Media on Food Consumption. Ross Dorsey Ivy Ivers Chris Snyder. Introduction. In 2004, American advertisers spent 200 billion dollars on advertising, with food advertising being the most frequent ( Caroli , Argentieri , Cardone & Masi , 2004).

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The Effects of Media on Food Consumption

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  1. The Effects of Media on Food Consumption Ross Dorsey Ivy Ivers Chris Snyder

  2. Introduction • In 2004, American advertisers spent 200 billion dollars on advertising, with food advertising being the most frequent (Caroli, Argentieri, Cardone & Masi, 2004). • As the obesity rate in America continues to grow (Caroli, Argentieri, Cardone & Masi, 2004) it is important to consider the effects of media advertising on food consumption.

  3. Literature Review • Most of the previous studies focused on dieters and non-dieters, with a strong emphasis on females (Strauss, Doyle, & Kreipe, 1994; Warren, Strauss, Taska, & Sullivan, 2005). • Participants who viewed neutral advertisements ate more than participants who viewed diet/exercise advertisements (Anschutz, Strien, & Engels, 2008). • Children ate more after viewing food advertisements than after viewing neutral advertisements (Effects of television food advertisements, 2008).

  4. Hypothesis • Participants that watch the cooking infomercial will consume more popcorn than participants that watch the diet infomercial or the neutral infomercial.

  5. Participants • Our study included 22 participants • 13 Women • 9 Men • Age (18-21) • Median age = 19 • Ethnicity • 95% White • 5% Multi-racial

  6. Procedure & Materials • Participants were randomly assigned • Informed Consent • Questionnaire • Popcorn distributed • Shown infomercial • Turbo Cooker • Body Vibe • TOBI • Debriefing form • Measured leftover popcorn for each participant

  7. Results Amount Consumed (cups) F (2,19) = 1.85, p = .832

  8. Results (con) • As our hypothesis states, we expected the Turbo Cooker group to consume more popcorn than the other two conditions. • We observed that although those in the Turbo Cooker condition did eat slightly more, a one-way ANOVA showed that our results were not significant, F (2,19) = 1.85, p = .832.

  9. Interpretation • Our results found that the condition to which the participants were exposed did not have a significant effect on the amount of popcorn consumed.

  10. Limitations • Limited Sampling Options • Convenience sample • Unequal gender ratio • Small sample size • Popcorn only food provided • Screen size

  11. Future Research • Larger Sample • Equal Gender Ratio • Larger quantity of food • More variety of food options • Larger screen size

  12. Questions ?

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