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NVIDIA Investor's Day 2014 Presentation by Rob Csongor: Tomorrow's Car Today

Here's Rob Csongor's presentation entitled "Tomorrow's Car Today" as presented on NVIDIA's Annual Investor's Day on March 25, 2014.

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NVIDIA Investor's Day 2014 Presentation by Rob Csongor: Tomorrow's Car Today

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Presentation Transcript

  1. TOMORROW’S CAR, TODAY Rob Csongor, VP, GM of Automotive

  2. Deep Engagement in Automotive Simulation Styling and Design Car Computer Marketing and Sales Computer Aided Design

  3. Computer Aided Design

  4. Simulation VIDEO

  5. Photorealistic Rendering

  6. Marketing and Sales

  7. Car Computer

  8. NVIDIA Automotive Growth – By the Numbers Unit Shipments (Cumulative) Unit Forecast Based on Design Wins 5 30 25 4 20 Millions Millions 3 15 2 10 1 5 0 FY2011 - FY2012 FY2013 FY2014 FY2011 FY2012 FY2013 FY2014 Brands Models 140 25 120 20 100 15 80 60 10 40 5 20 0 0 FY2011 FY2012 FY2013 FY2014 FY2011 FY2012 FY2013 FY2014

  9. Tomorrow’s Car Computer is a Visual Super Computer

  10. Evolution of the Car Computer The modern car is becoming an extremely powerful visual computer These visual computers need massive processing and extensive software based architecture Within 10 to 15 years, every car will have one Car makers need a car computer platform partner, not a chip supplier

  11. NVIDIA UNIFIED CAR COMPUTER Tomorrow’s Car, Today Photorealistic Digital Clusters The World’s 1st Car Supercomputer Advanced Driver Assistance Systems 4K Infotainment

  12. NVIDIA Unified Car Computer Value to Car Makers & Tier 1 Suppliers One Deep Software Stack Apps Scalable Architecture Unique User Experiences Middleware VxWorksIntegrityTools Android Linux QNX System Software

  13. New Visual Computing Experiences Augmented Reality HUD Photorealistic Materials High Fidelity Navigation 4K Experience Natural Language Processing Intelligent Driver Assist Human Interactions High Speed Connectivity

  14. Automotive Software is the Decisive Competency 80% of the R&D development cost of the automotive computer system is software engineering & expertise. *30M+ Lines of code 65+ ECUs 20+ Bus systems * Source: Daimler Public Presentation, Sept 2012

  15. Software Matters Over a decade of automotive software development 420+ Jetsons being developed on in the automotive ecosystem Automotive Apps Infotainment, NAV Digital Cluster Advanced Driver Assistance Systems 300+ developer technology engineers & artists at NVIDIA to support developers Middleware UI Composer 1,900,000+ CUDA toolkit downloads, including computer vision and audio processing research VisionWorks Android Linux QNX VxWorks Integrity Tools Years of development experience with all key OS platforms System Software 3rd Party Eco-System

  16. Visual Car Computer Upgradability “You don’t want to show old things in the car. You want to be state of the art -- and that’s why you need this technology.” — Mathias Halliger, Head of Architecture for Audi’s Launch of new Audi A3 Multimedia Interface, Automotive News March 10, 2014

  17. VIDEO

  18. Audi’s Innovation Roadmap FPK SmartDisplay zFAS Tegra 3 Tegra 4 Tegra K1

  19. Top to Bottom BMW Group

  20. Tesla Innovation “ Model S feels and drives like the future. It’s a rolling testament to the potential of automotive innovation, and a massive leap forward for an industry struggling to stake a claim in the 21st century. ” Wired Magazine - Damon Lavrinc

  21. Tomorrow’s car computer is a visual super computer Photorealistic graphics, computer vision, and compute are the key enabling technologies for these car computers, will require significant processing capabilities NVIDIA Automotive Growth Drivers 80% of the R&D cost of developing these car computers and their applications is software technology & expertise Tomorrow’s cars will be connected and upgradeable, perfectly suited for an SDR modem

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