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Video onesheeter-jun2015

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Video onesheeter-jun2015

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  1. video.twitter.com/about June 2015 ADVERTISING VIDEO ON TWITTER Reach a highly engaged mobile audience. 90% of Twitter’s video views occur on a mobile device. Reach this engaged, discovery oriented audience at scale with video on Twitter. 100% viewability. No exceptions. Demand a new standard in viewability. Video views on Twitter are now defined as 3 seconds of play in 100% view, or if a user clicks to expand and un-mute. Exclusive targeting at your fingertips. Layer on Twitter’s best-in-class targeting capabilities to instantly distribute videos to key audiences. Target based on dozen of dimensions including keywords, interests, and even TV conversations. VIDEO ON TWITTER DRIVES DISCOVERY & ENGAGEMENT Video on Twitter now offers more impact and effectiveness at scale. With Twitter’s new media-forward consumption experience, videos on Twitter are more exciting for consumers and more effective for brands +400% +170% +100% video consumption growth on Twitter from Q4’14 to Q1’15 increase in engagement with native videos on Twitter vs 3rd party embedded videos all videos on Twitter are 100% viewable Source: Twitter Internal Data, April 2015 Twitter Inc. internal confidential information. Please only disclose with the intended audience and parties. For further information please consult video.twitter.com/about

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