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Today’s Strategic Imperative: E-Business

Today’s Strategic Imperative: E-Business. Jeremy Malley BSAD – 145 Ch. 3 20 February 2002. Table of Contents. Business-To-Consumer e-commerce (B2C) Business-To-Business e-commerce (B2B) Security CLJ CTQ. Business-To-Consumer (B2C).

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Today’s Strategic Imperative: E-Business

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  1. Today’s Strategic Imperative:E-Business Jeremy Malley BSAD – 145 Ch. 3 20 February 2002

  2. Table of Contents • Business-To-Consumer e-commerce (B2C) • Business-To-Business e-commerce (B2B) • Security • CLJ • CTQ

  3. Business-To-Consumer (B2C) • Business to consumer e-business is the most widely reported form of e-business. • $38.5 billion dollar industry in 2000. • 750 million Internet users by 2008 • 50% of those users will shop online. • B2C Advantages • Global accessibility, Reduced order processing, Greater availability, Closer customer relationships, Increased customer loyalty, New products and services, Direct Marketing

  4. B2C (cont.) • Disintermediation- the elimination of intermediaries (distributors and resellers, for example) in the chain. • Customers have access to wide range of competitive prices and sellers for products, driving down profit margins and the price for products.

  5. Business-To-Business (B2B) • B2B is doing business electronically over the Internet, intranets, or private networks. • Automate the trading process in order to improve it. • It can be conducted directly between a buyer and a seller or through an online intermediary. • Use a more efficient chain, or sell direct to retailers and or businesses. (Dell) • Management and redesign of the supply chain has become a major strategic issue

  6. B2B (cont.) • Businesses can use B2B to eliminate paper based systems, speed up cycle time, reduce errors, reduce costs, and increase customer service.

  7. Security • Security ranks as one of the top management and consumer concerns about e-business. • Concerned about protecting company assets and information and ensuring the integrity of e-business transactions. • Sniffing- the interception and reading of electronic messages. • Spoofing- the assumption of a false identity and the execution of fraudulent transactions. • Hacking- the unauthorized access to a host computer.

  8. Security (cont.) • Security has become increasingly important with the amount of business that takes place on the Internet. • Cyber attacks are on the increase; in 2000 70% of businesses experienced unauthorized use. • 71% of businesses experienced unauthorized use of by insiders, and 79% experienced employee abuse of internet privileges. • Managers need to understand the risks of poor security. • Attacks can result in damage to technical and information assets. • Temporary loss of Web site and Internet access, which can result in loss of income. • Internal breaches are more prevalent than external breaches, so management must take measure to address these inside threats.

  9. CLJ • “Disintermediation: is e-business a danger for the channel?” • By Paul Shearstone, 18 April, 2001 • http://www.integratedmar.com/eyc.cfm?item=EYC041801-04 • New direct commerce empowered by technology means manufacturers will no longer require services of either reseller or distributor middlemen to reach end-user customers, but…… • Limits of e-commerce (present form) • Still not prefered way of doing business • Not replaced or reduced traditional operations to any significant extent. • Comfort level. • Nor the evironment for skilled sales persons to sell.

  10. CTQ • What do you feel the role of disintermediation will be in the future of e-commerce as far as strategic advantages are concerned? (p.87)

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