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Conducting Programs of Research in Global IT. Georgia State University Atlanta, Georgia, U.S.A. Detmar W. Straub Karen D. Loch. www.detmar straub.com. Agenda. Defining Programs of Research (PRs) Two Dimensions for Global PRs
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Georgia State University Atlanta, Georgia, U.S.A. Detmar W. Straub Karen D. Loch www.detmar straub.com
Agenda • Defining Programs of Research (PRs) • Two Dimensions for Global PRs • Lifecycle of ACIT-APIT (Arab Culture and IT; Arab Policy and IT) PR • Stages 1-4 • Pros and Cons of PRs • Practical Lessons Learned
High impact research questions Incremental accumulation of knowledge Longitudinal Organic Team-based Theory or frameworks Knowledge Transfer Continuity Funding Defining Programs of Research Always Present Frequently Present
Distribution of Types of Research Single- shot Thematic or Mini-Programs Programs
Ricardo Checchi Galen Sevcik Khaled Wahba Sherif Kamel Karen Loch Detmar Straub
Cultural Sets Micro-level effects Technological IT/System Acculturation Outcomes Macro-level effects Technology Infrastructure Stage 1: Working Model
Cultural Sets Technological Acculturation -Influence of external, high technology (technologically advanced cultures such as Western industrialized cultures, Ex-Soviets, China, Turks, etc.) on individual/group/culture as a whole; later, “Culturation” and “exposure to…” National Technology IT/System Outcomes Infrastructure -Actual use -Intention to use -Status of the technology infrastructure of nation; later, national IT policy added -Diffusion -Success of System Development Methodologies -Cultural and social responses of individuals and groups; beliefs and values; also, social norms, such as influence of family members, heads of organizations, peers, etc.; also socio-culturally influenced motivations; later, less social norms
Alternative Theory Base Building Blocks for Cross-Cultural Studies Theory Bases -Social Presence/Information Richness Theory -Social Influence Theory -Innovation Diffusion Theory -Attitudes-Behavior Theory -Task-System Fit Theory Hofstede's Cultural Dimensions
Stage 1: Emergent Model National ICT Policies, Infrastructure + Economic Development + +/- Transfer ITT/ Implementation ICT Outcomes Factors + Socio- +/- Cultural Change + Culture-Specific Beliefs & Values Technological Culturation .
Stage 1: Parsimonious Testing ITT/ ICT Outcomes +/- + Culture-Specific Beliefs & Values Technological Culturation
Japan Europe Switzerland TAM Explanation of IT Use U.S.A. Cultural Influences on IT Diffusion TAM Explanation of IT Use TAM Explanation of IT Use Sources: Straub, Information Systems Research, 1994 Straub, Keil, and Brennan, Info & Mgmt, 1998
Stage 2: TAM and Arab Culture Source: Rose & Straub, Journal of Global Info. Mgmt, 1998
National ICT Policies, Infrastructure + Economic Development + +/- Transfer ITT/ Implementation ICT Outcomes Factors + Socio- +/- Cultural Change + Culture-Specific Beliefs & Values Technological Culturation . Stage 3: NSF Model