Getting Involved to “Spread the Word, Not the Flu” !

1. Getting Involved to “Spread the Word, Not the Flu”!

2. Agenda • Overview of the Program • Program Success (from parents, teachers and Weekly Reader) • How You Can Participate • Review of Program Materials • Next Steps • Question & Answer Sessions • Summary

3. What is Spread the Word – NOT the Flu! A school-based educational program about the importance of influenza prevention through vaccination Awarded the National Influenza Vaccine Summit Immunization Excellence Award Program, developed by Novartis Vaccines and Weekly Reader Corporation Custom Publishing, is customizable for health departments

4. How Does the STWNTF Program Work? • Offers the opportunity to disseminate information about your vaccination clinics to families with school-aged children in your area • Weekly Reader regularly provides teachers across the country with curriculum-based educational materials • Includes classroom lesson plans, wall posters and engaging student activities about the importance of influenza prevention • Extends to families via the take-home materials including the letter with vaccination clinic information as well as tools and tips about preventing influenza at home and in school 5 Parents and children attend vaccination clinic Enroll for STWNTF 1 4 Teachers conduct lesson plan and provide materials to parents 2 STWNTF customized to health department 3 Customized STWNTF program distributed to local schools

5. The Program Proved Successful… Nearly 600 educators proactively thanked Weekly Reader for providing materials to easily engage their students in learning about a serious health condition. This is more than double the average response rate of similar Weekly Reader programs

6. Students and teachers found value in theCDC award winning pilot program “I want to tell people not to spread the flu and how not to get it.” (Aimee Duncan, Ormond Beach Elementary, Grade 4, FL) “Wonderful program!! I used it in my classes and sent home info to parents. Thank you!!” (Frank Hackbarth, Marysville, WA) “Great timing. This made it easy to talk to the students and get the message to the parents about not spreading germs.” (Suzy Post, Teachers Hands Academy, FL) According to Alicia Curtis of Barber Middle School, GA, 1,000 students in her school are using the STWNTF materials “Great program. Very exciting! Nice to have ready-made materials” (Carol Chalk, Cedar Fork ES, NC) “Not only is it imperative to get vaccinated for influenza, but also it is important to lead an overall healthy life.” (Hannah Barkey, Grade 8, Steamboat Springs Middle School (M.S.) CO)

7. Why This is Program is Important New Advisory Committee on Immunization Practices (ACIP) recommendations now target all children from 6 months to 18 years of age Increase of 30 million children from last year Last influenza season: 52 out of 72 children* who contracted influenza and died of influenza and its complications, were not vaccinated Influenza causes children to miss approximately 38 million school days in the US annually For every three school days that are missed by a child with influenza, a parent misses almost one workday, which may result in lost productivity *Source: Centers for Disease Control and Prevention, Media Briefing: Influenza Vaccine Effectiveness, April 17, 2008

8. How Can This Program Benefit You? Supports the ACIP expanded recommendations by educating students and motivating their families to get vaccinated against influenza Drives students and their families to your influenza vaccination clinics and local healthcare providers Increases influenza vaccination rates and Spreads the Wordabout the need for annual influenza vaccination Showcases your commitment to influenza prevention within the community

9. Enrollment FormSubmission Deadline: Friday, July 18, 2008

10. Timeline and Next Steps Materials Distributed to Schools Development of Customized Materials Enroll in Program Influenza Clinics May Jun Jul Aug Sep Oct Nov Dec

11. Spread The Word – Not The Flu! Sample Educational Packet

12. Materials Envelope Sample 12 | Spread the Word – NOT the Flu! | May 2008 | Business Use Only

13. Teacher Guide for Lessons Sample 13 | Spread the Word – NOT the Flu! | May 2008 | Business Use Only

14. Lesson Plan Continued Sample 14 | Spread the Word – NOT the Flu! | May 2008 | Business Use Only

15. Poster for Classroom, Nurses Office, Hallways, etc. Sample

16. Bilingual Parent Take Home Letter Sample 16 | Spread the Word – NOT the Flu! | May 2008 | Business Use Only

17. Activity One: Grades 3-5 Sample

18. Activity Two: Grades 3-5 Sample

19. Activity Three: Grades 3-5 Sample

20. Activity One: Grades 6-8 Sample

21. Activity Two: Grades 6-8 Sample

22. Activity Three: Grades 6-8 Sample

23. Weekly Reader Program Evaluation Form Sample

24. Question & Answer Session

25. In Summary…Take Action Now to be part of an innovative school age program • Send your enrollment form before the deadline (July 18th) to be eligible for participation in this program • Novartis Vaccines will contact you at a later date for your influenza vaccination clinic information • Children will become the influenza ambassadors within their households and drive immunization awareness, as well as encourage their family to take action by getting vaccinated at your health clinics or their healthcare provider • Novartis Vaccines will have additional in-season Fluvirin supply if incremental doses are needed