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Cihlárová Renáta, Slovakia

I NNOVATIONS THROUGH TOURIST ACTIVITIES IN FIELD OF ECO- DESIGN. Cihlárová Renáta, Slovakia. Basic information. Established in 2009 5 employees / proprietor and manager Ing . Dušan Daniš, PhD./ 8 partners / suppliers / Company object : Gardening , landscaping

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Cihlárová Renáta, Slovakia

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  1. INNOVATIONS THROUGH TOURIST ACTIVITIES IN FIELD OF ECO- DESIGN Cihlárová Renáta, Slovakia

  2. Basicinformation • Established in 2009 • 5 employees /proprietor and manager Ing . Dušan Daniš, PhD./ • 8 partners /suppliers/ • Companyobject: Gardening, landscaping • Companyapproachesbased on ecologicalprinciples /employeesgraduated in thefieldofecology/

  3. Gardens and parks • Design • Maintenance • realisations COMPANY PRODUCTS • Parks and orchardsrevitalisations • Dendro-ecologyresearch

  4. OUTPUTS Designofprivategarden Designoftouristicarea Revitalisationofhistorical park Designofpublicspace

  5. Market and competitionsituation • many companies which are focused on gardening, the market is overloaded • main actors in the market are bigger and well-known companies but usually on regional level • The difference is that this company produces ecological based outputs • Innovation strategy is based on new products as using eco-designing in tourism development

  6. Innovation case • New products - Innovation in ruraltourism development - designing itinerars, tourism centers and attractions in the meaning of eco-design . Use origin approach of eco-designing, takinginspirations in traditionalregionalelements, highlightspecificsofregions • Based on theobjectivesofEuropeanlandscapeconvention /Florence, 2000, Slovakia 2005/ Pros oftheinnovation: • + ecological + aestheticalfunction • + economicalfunction = cooperationwithfarmers, stakeholders= incomingflow, developmentofruralareas – bringbackthelife to theremotedareswithscatteredsettlements.

  7. INSPIRATIONS

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