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The EAI Market: Positioning TIBCO - Fred Meyer. Enterprise Application Integration (EAI). Rapid corporate response Leverage IT investment Lower costs of doing business. Integrates your business processes. EAI vs. Application Development. Reasons for use. Primary users.
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Enterprise Application Integration (EAI) • Rapid corporate response • Leverage IT investment • Lower costs of doing business Integrates your business processes
EAI vs. Application Development Reasons for use Primary users Developing distributed applications Provide transactional services Storing and retrieving objects Queuing services Developers Programmers Application Development Tools/Enablers Value Proposition: Build large-scale, distributed applications Integrating distributed applications Integrating legacy systems Integrating databases/data warehouses Integrating with transactional services,development environments Application Integration (EAI) Products Business Analysts Systems Analysts Value Proposition: Integrate business processes
Market Segmentation Companies Products Application Development Tools/Enablers BEA Iona Microsoft IBM Tuxedo, M3, Weblogic Orbix MTS, MSMQ CICS, MQ, Websphere MQ Workflow TIBCO NEON Crossworlds Active Software Vitria STC TIB/ActiveEnterprise MQ Integrator Integration Server Active Integration System BusinessWare DataGate Enterprise Application Integration
True EAI • True integration requires integrating across the entire supply chain, aggregrating internal and external content sources, and delivering information at your fingertips Bridging external applications/systems Adapters/Connectors Information pipes and delivery Messaging Data transformation and routing MessageBrokers Business flow coordination “ProcessWare” Application management/monitoring Alert-driven monitoring Desktop information ‘push’ Event notification Business content aggregration Enterprise Portals
The Tower of Middleware TIBCO Products & Partners App. Integration Challenges • Integration • Scalability • Event-Driven • Ability to Change/ Flexibility • Open • Cost of Ownership • Ease of Implementation Crossroads, Constellar TP Monitor Hitachi, BEA App. Management CA, Tivoli PUSH Backweb, Marimba Message Broker Neon, Mercator ORB Visigenic, Iona TIBCO has invested $250M over 12 years, and installed $2B worth of Integrated Middleware Messaging IBM, Vitria, Talarian Reliable Multicast Lucent, GlobalCast
The Event-Driven Enterprise • Recognition of the Value of “Business Events” • Ability to Harness and Profit from Change • Driven by Outside Forces • Proactive Communication Path • Robust Management of Business Process • Straight-Through Processing • Low “Corporate Reaction Times” • High Degree of Flexibility • Predictive, Dynamic Culture
EAI Solution Requirements VP, Business Unit • Rapid corporate response • Increase value of packaged applications • Manage by exceptions • Allow for rapid change of business model • Leverage existing IT infrastructure Business Requirements
EAI Solution Requirements Chief Information Officer • How fast can you do it? • Can it really be made to work? • Can I achieve tangible business value quickly? • Can it be easily deployed without an army of developers? • Will it adapt and scale to fit my long-term needs? IT Requirements
EAI Solution Requirements Project Manager • Scalable and manageable architecture • Easy to use, off-the-shelf components • Support best-of-breed solution • Support incremental implementation • Global technical support and consulting Technical Requirements
Why TIBCO? • Mission-critical, scalable business processes ‘at work’ • 99.9997% reliability running largest semiconductor fab • 12 years continuously operating trading floor • 1.2 billion shares traded, 25 billion hits • The best technology company in EAI • Red Herring, 1997 • True EAI solution • Adapters to enterprise portals • Rapid implementation • Tangible business benefits • Global consulting and 7x24 support
How TIBCO delivers? • TIBCO Business Solutions • Real time reporting • Proactive customer care • Supply chain integration • Portals • TIB/ActiveEnterprise • The complete EAI product suite • TIBCO Professional Services • Partners • Consulting, Application and Platform Partners • Support
Summary • EAI integrates your business processes • True EAI delivers • Integration across the entire supply chain • Aggregrated view of internal and external content sources • Information at your fingertips • TIBCO delivers on true EAI • Rapid implementation • Mission-critical integrated business processes at work • Global 7x24 support