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Fred Meyer Vitalicious Presentation

Fred Meyer Vitalicious Presentation. “It’s not just a great tasting breakfast, it’s a meal that keeps you going all day”. TTL Vitalicious Brand Market Ranking. Source IRI week ending March 19,2006. TTL Vitalicious Dollar Sales TTL US $2,342,288 (+79.42 vs YAG). TTL New York Dollar Sales;

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Fred Meyer Vitalicious Presentation

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  1. Fred MeyerVitalicious Presentation “It’s not just a great tasting breakfast, it’s a meal that keeps you going all day”

  2. TTL Vitalicious Brand Market Ranking Source IRI week ending March 19,2006

  3. TTL Vitalicious Dollar SalesTTL US $2,342,288 (+79.42 vs YAG) • TTL New York Dollar Sales; • $1,010,846 (+96.35 vs YAG) • TTL New England Dollar Sales; • $68,156.44 (+653.18 vs YAG) • TTL Northeast Dollar Sales; • $1,958,264 (+81.64 vs YAG) • TTL Boston Dollar Sales; • $310,405 (+141.72 vs YAG) • TTL Chicago Dollar Sales; • 8,254.13 (+653.18 vs YAG) All Markets show at least double Digit Dollar growth vs YAG Source IRI week ending March 19,2006

  4. Vitalicious Brand Frozen Muffin Segment Vitalicious Brand vs TTL Frozen Muffin Segment Source IRI week ending March 19,2006

  5. Competitive Frozen Muffin Data(TTL US Market) • #1 Private Label $75,669,100 +3.72 vs YAG • #2 Interstate Brands $37,862,020 -14.25 vs YAG • #3 George Weston $32,723,690 +7.68 vs YAG • #4 Otis Spunkmeyer $18,416,480 -7.68 vs YAG • #5 McKee Foods Corp $6,178,176 -14.02 vs YAG • #6 Dawn Foods $6,085,596 +48391 vs YAG • #7 General Mills $5,107,168 - 14.29 vs YAG • #8 Uncle No Name $4,712,260 - 7.70 vs YAG • #9 Telco Food $4,676,863 - 5.86 vs YAG • #10 Bimbo Bakeries $4,430,855 + 18.89 vs YAG • ------------------------------------------------------------------------------------ • #14 Vitalicious $2,342,288 + 79.42 vs YAG Vitalicious continues to Show dramatic growth in units and dollars Source IRI week ending March 19,2006

  6. Vitalicious % of Change vs YAG (dollars) Source IRI week ending March 19,2006

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