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Unit 4- Business Communication

Unit 4- Business Communication. Written. Information. Kirsty Liu Marketing Exec. Verbal. Can come from a variety of sources. The effective business will consider and utilize information from all sources before making business decisions.

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Unit 4- Business Communication

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  1. Unit 4- Business Communication

  2. Written Information Kirsty Liu Marketing Exec Verbal Can come from a variety of sources. The effective business will consider and utilize information from all sources before making business decisions. What ways could a business like Jack Wills find use information? Multimedia On Screen Web-based

  3. Why? What is the purpose? - Updating knowledge - Informing future developments - Strategic direction and SWOT analysis - Offering competitive insight - Communicating sales promotions - Inviting support for activities Internal & External Sources

  4. Internal & External Information made available by individual departments such as: - - - - - - - Data & statistics - - - - - - - Task 1- What are the internal departments/functional areas involved with providing information? What information may be relevant?

  5. Internal & External Information made available by individual departments such as: - - - - - - - Data & statistics - - - - - - - Task 2- What are the external sources of data? Also, be specific in WHICH ones are relevant to Jack Wills, for example WHICH trade groupings would interest JW?

  6. I have sent you the assignment brief & some website links via Edmodo. Have a look on the websites and make notes on anything you think may be relevant in our work. Key information, data, statistics etc. Remember to reference the sources of your information.

  7. M1 Now that you have identified the information used in Jack Wills, you thought it would be useful to analyze the reasons behind the choices. Add to your presentation • Analyze- What does this mean? • Why the type of information was used • Why the source of each type of information was chosen & how this is relevant to JW Written Verbal

  8. D1 Add to your presentation materials, an evaluation of the appropriateness of the information used to make strategic decisions at Jack Wills. You must use at least 2 sets of information that have been used to make a business decision. How appropriate is the information source in making these decisions? Evaluate- What does this mean? Submission Date: Fri 6th

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