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Search Engine Optimization

Search Engine Optimization. Attack of the Killer Slugs. Allow Myself to…Introduce Myself. Internet marketing consultant : Search engine marketing Business blog development and promotion Online reputation management Social media marketing Worked with thousands of companies:

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Search Engine Optimization

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  1. Search Engine Optimization Attack of the Killer Slugs

  2. Allow Myself to…Introduce Myself • Internet marketing consultant : • Search engine marketing • Business blog development and promotion • Online reputation management • Social media marketing • Worked with thousands of companies: • Motorola, NBC, SAS, Ning, GlaxoWellcome • Co-author of upcoming book “Radically Transparent”

  3. The Big Question! ?

  4. BOGO Audiences

  5. Post Titles • Two Audiences • Initial Blog Readers • Ask Questions • Be Enticing • Scoops • Google Users • Optimize titles • Change word order • Add keywords

  6. In Action Before: “Beginner’s Guide to Online Reputation Monitoring” After: “Free Online Reputation Management Beginner’s Guide”

  7. Killer Slugs

  8. Optimizing Page URLs • Don’t always let blog decide • Include popular keywords • Anticipate Google searches • Shorten length • Don’t change them once published!

  9. In Action Default URL: marketingpilgrim.com/2007/08/youtube-rival-finally-named-hulucom-almost-in-beta.html URL used: marketingpilgrim.com/2007/08/hulu-beta-invite.html

  10. Seeing Double

  11. Coveted Google Indent • Focus on just one page • Build backlinks with anchor text • Create/find VERY similar page • Link first to second • Rinse and repeat

  12. In Action

  13. Re-Focus Content

  14. Re-Focus Page Content • Think about future page use • Optimize page slugs • Top 10, Best 100, 7 Reasons, etc • Be helpful, give it away, FREE • Get Links • Turn to the dark side • Change focus of the page

  15. In Action Page Name: /internet-marketing-books Links: 770 Rankings: Multiple Evil Purpose: Sell my new book ;-)

  16. Slack Off!

  17. Contributed Content • Get others to write for you • Guest posts • Offer link, author byline • Writing contests • Blog Carnivals • Performance payments • Bonus for Digg homepage?

  18. In Action 68 High-quality articles 12+ popular judges helping to promote Content for my free e-book Rankings: #2 “Social Media Marketing” Thousands of residual Google referrals

  19. Improve Your Performance

  20. Monitor Analytics • Watch for traffic spikes • Increased page popularity • Capture the audience • Optimize existing & similar content • Look for new post ideas

  21. In Action

  22. Thank You! • Email: andy@marketingpilgrim.com • Tel: 919-647-9655 • Blog: www.MarketingPilgrim.com • Book: Radically Transparent (Feb 2008) BUY THE BOOK…READ THE BLOG… …SAVE THE CHEERLEADER! 

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