Mastering Multimodal Rhetoric and Composition: Composing Persuasive Digital Media Texts

1. multimodalrhetoric andcomposition ENG/IMS 224

2. multimodalvs. multimedia

3. “Modes can be understood as ways of representing information, or the semiotic channels we use to compose a text (Kress & Van Leeuwen, 2001). Examples of modes include words, sounds, still and moving images, animation and color. Media, on the other hand, are the “tools and material resources” used to produce and disseminate texts (p. 22). Examples of media include books, radio, television, computers, paint brush and canvas, and human voices” (227).Lauer, Claire. “Contending with Terms: “Multimodal” and “Multimedia” in the Academic and Public Spheres.” Computers and Composition 26 (2009) 225–239.

4. “[New London Group] scholars have argued that at this point in history, communication is not limited to one mode (such as text) realized through one medium (such as the page or the book” (Lauer 227).

5. “Rather, as a result of digitization, all modes can now be realized through a single binary code, and the medium of the screen is becoming the primary site where multiple modes can be composed to make meaning in dynamic ways” (Lauer 227).

6. “Essentially, as Kress and Van Leeuwen (2001) put it, all modes “can be operated by one multi-skilled person, using one interface, one mode of physical manipulation, so that he or she can ask, at every point: ‘Should I express this with sound or music? Should I say this visually or verbally?’ (p. 2)” (Lauer 227).

7. writing as a mediumwriting as a technology

8. multimodal rhetoric andcomposition

9. What is rhetoric?

10. Aristotle:Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion."

11. Kenneth Burke: Burke builds on Aristotle’s definition of rhetoric as the art of persuasion, or a study of the art of persuasionHowever, he starts prior to persuasion with identification, arguing all persuasion must begin with some form of identification of the rhetor with an audience

12. Kenneth Burke: Rhetoric is “the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.""Wherever there is persuasion, there is rhetoric, and wherever there isrhetoric, there is meaning."

13. rhetoric as epistemic = creating knowledge or understanding

14. Why this?

15. vs. this to be persuasive?

16. is type rhetorical?

17. why use Monotype Corsiva vs.Impactvs.Arial?

18. when is this persuasive?

19. vs. this?

20. is color rhetorical? What does green suggest? Red? Blue?Purple? What about cultural considerations?

21. multimodalrhetoric andcomposition

22. = persuasion using various modes in digital media

23. Course ProjectsRhetorical Analyses:10%Reading Responses:10%Research Blog:  10%Mid-term Exam:  10%

24. multimodalrhetoric andcomposition

25. composing aswriting +composing as art.

26. multimodalrhetoric andcomposition =

27. composing (in rhetorically savvyways)using multiple modes:typeimagessoundvideo

28. MajorProjectsComposing with Type + Images: Print Design Project10%Composing with Sound: Audio Project10%Composing with Type + Images + Sound + Video: Final Multimodal Project30%Writer’s Narrative for FMP (4 single spaced pages): 10%

29. Course ProjectsRhetorical Analyses:10%Reading Responses:10%Research Blog:  10%Mid-term Exam:  10%

30. Course ProjectsRhetorical Analyses:10%Reading Responses:10%Research Blog: 10%Mid-term Exam:  10%

31. Course ProjectsRhetorical Analyses:10%Reading Responses:10%Research Blog:  10%Mid-term Exam: 10%