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R hetoric For Digital media Applying traditional rhetorical concepts and formuating new ones

R hetoric For Digital media Applying traditional rhetorical concepts and formuating new ones. Craig McKenney Konnie Brown Scott Mogull. English 5361 Theories of Invention, Dr. Amy Koerber, Summer 2008. Rhetoric For Digital media. Craig’s INTRO SLIDE.

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R hetoric For Digital media Applying traditional rhetorical concepts and formuating new ones

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  1. Rhetoric For Digital mediaApplying traditional rhetorical concepts and formuating new ones Craig McKenney Konnie Brown Scott Mogull English 5361 Theories of Invention, Dr. Amy Koerber, Summer 2008

  2. Rhetoric For Digital media

  3. Craig’s INTRO SLIDE

  4. Classical Rhetoric as Linear Communication Font: Century

  5. The Rhetorical Situation • Lloyd Bitzer • Exigence: What happens or fails to happen? Why is one compelled to speak out? • Persons: Who is involved in the exigence and what roles do they play? • Relations: What are the relationships, especially the differences in power, between the persons involved? • Location: Where is the site of discourse? e.g. a podium, newspaper, web page, etc. • Speaker: Who is compelled to speak or write? • Audience: Who does the speaker address and why? • Method: How does the speaker choose to address the audience? • Institutions: What are the rules of the game surrounding/constraining numbers 1 through 7. Choose a Layout …then click the placeholders to add your own pictures and captions.

  6. Craig Font: century 18

  7. Craig Font: century 18

  8. Craig Font: century 18

  9. RHETORICAL THEORY APPLIED TO DIGITAL COMMUNICATION MEDIA New Theories Based on Traditional Concepts

  10. New and Revised Concepts of Rhetoric and Pedagogy Identified Rhetorical Situation New Rhetorical Theory New Pedagogy THE MEDIUM MATTERS - Destabilization of the public and private discourse (C. Miller/Welch) - Sustainable knowledge sharing and individual benefit (Torning) - Next Rhetoric (Welch) -Rhetoric of the Network (Rice) - Pedagogy based on Isocratic-Sophist notions (Welch) - Shift away from academic essay to account for social media literacy (Vie) Web 2.0 Technologies Traditional Concepts of Rhetoric and Pedagogy

  11. RHETORICAL SITUATION create resolved by Fitting Response

  12. Web 2.0 Communication Technologies NEW RHETORICAL THEORY Social Media

  13. Destabilization of Public and Private Discourse Pedagogical Considerations

  14. Pathos Destabilization of private and public discourse Traditional Rhetoric Logos Digital Rhetoric Twitter Social Media databases Web 2.0 Communication Technologies Blog Rhetorical Situation Rhetoric of the Network Ethos Wiki Pedagogical Considerations Del.icio.us Next Rhetoric Participatory Electric Rhetoric Tag

  15. IMPACT OF DIGITAL COMMUNICATION ON THE DOCTOR-PATIENT RELATIONSHIP Rhetorical Analysis of Power and the Internet Based on Foucault’s Theory

  16. “ This status of the doctor is generally a rather special one in all forms of society and civilization; he is hardly ever an undifferentiated or interchangeable person. Medical statements cannot come from anybody; their value, efficacy, even their therapeutic powers, and, generally speaking, their existence as medical statements cannot be dissociated from the statutorily defined person who has the right to make them, and to claim for them the power to overcome suffering and death (Foucault as from Bizzell and Herzberg, 2001, p. 1442).

  17. Foucault’s theory of power

  18. Foucault’s theory of power in capitalist societies

  19. Case Study: Health Care consumers

  20. Web 2.0 Communication • Video Games • Power and the Internet

  21. Class Discussion

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