Market Development Cooperator Program

1. Market Development Cooperator Program Partnering to double exports

2. Market Development Cooperator Program (MDCP) Trade associations Chambers of commerce State trade departments. Other non-profits ITA . Evaluation Criteria 20% Potential to enhance competitiveness 20%Performance measurement 20%ITA partnership & priorities 20% Creativity & institutional capacity 20%Budget, match, sustainability “Cooperators” commit to:  Projects to engage small . . . firms in exporting  Term: 1-3 years  Two-thirds of total cost Non-profit industry groups compete for MDCP awards from ITA:  Up to $300,000  Partner w/federal agenciesen Project-generated exports per $1 of MDCP award $1 $211 Other federal agencies Cooperator Report export results MAS Manufacturing and Services CS Commercial Service MAC Market Access & Compliance Joint team coordination Targeted foreign markets Project activities help small U.S. firms export Foreign trade show Industry standards Foreign rep office Product demo center Trade mission Technical seminar

3. Public-private partnership Trade associations Chambers of commerce State trade departments Other non-profits ITA . MDCP encourages industry groups to partner with ITA Cooperator projects strengthen the global competitiveness of a U.S. industry, not just a particular company Each MDCP project team includes ITA and other federal specialists who work shoulder-to-shoulder with a cooperator Export multipliers: industry groups that do not export, but whose companies or business constituents do export Targeted foreign markets Cooperator

4. 2012 Priorities 1. Create or sustain U.S. jobs by increasing or maintaining exports 2/2-6 2. Major emerging markets with rapid growth and new customers such as: (see map) 7. Address non-tariff barriers to U.S. exports such as discriminatory regulations, local content requirements, and technical requirements 8. Secure strong intellectual property rights protection and combat counterfeiting and piracy 9. Counter discriminatory trade policies such as "indigenous innovation" 10. Shape and encourage the adoption of standards outside the United States that are industry-developed, market-driven, science-based, and internationally recognized 2/2-6 3. Increase exports by any of the following U.S. industries: Aerospace Transportation equipment Health/medical products/services Chemicals Processed foods Education Design/construction products/services Energy/environmental products/services Information/communications technology Media/entertainment Machinery/equipment Professional services Advanced textiles Travel/tourism Logistics/distribution services 2/2-6 4. Help U.S. businesses to secure export financing 2/2-6 5. Engage more U.S. firms in major international trade shows and other significant foreign outreach activities 2/2-6 6. Help current exporters to expand to more markets Required priorities: 1+ Any 2 of 2-6

5. Federal teams help cooperators achieve export success An FCC expert works with ATSC Forum regarding Latin America’s adoption of a high-definition TV standard. Within days of Mexico’s adoption of the ATSC standard used in the United States, U.S. manufacturers were selling new transmitters and other HD-TV equipment. TV Standards for Latin America Graphics Equipment to India ITA industry and Commercial Service specialists helped NPES set up an office in India, which helps member companies, such as Martin Automatic, Inc., facilitate sales. Apparel to Japan ITA’s North Carolina-based Export Assistance Center, and Washington, DC-based industry experts help the Hosiery Technology Center translate use of a quality seal into sales to choosy foreign consumers.

6. Market Development Cooperator Program Brad Hess Director, Market Development Cooperator Program Manufacturing and Services 1401 Constitution Ave., NW, rm 3215 Washington, DC  20230 T  202-482-2969 M  202-384-0491