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Fast Food Industries and Obesity. Courtney Rhodes PED- 105- 201 . Risk Factors. Lack of physical activity Technology advancements Genetics Health conditions hyperthyroidism, depression, and Cushing’s syndrome Diet and nutrition Fast food establishments
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Fast Food Industries and Obesity Courtney Rhodes PED- 105- 201
Risk Factors • Lack of physical activity • Technology advancements • Genetics • Health conditions • hyperthyroidism, depression, and Cushing’s syndrome • Diet and nutrition • Fast food establishments Medical Causes of Obesity. (n.d.). WebMD. Retrieved April 29, 2014
Obesity • Obesity refers to having too much body fat. • About 66% of our population is suffering from obesity excluding children • Obesity can cause: • high blood pressure, sleep apnea, heart disease, cancer, depression and several more (2014). The Obesity Epidemic. Standford Hospital and Clinics. Retrieved April 3, 2014, from http://stanfordhospital.org.
Contribution of Fast Food Establishments • Children are placed at the center of their marketing • In 2012, 4.6 billion was spent advertising just to young people • Children fall vulnerable to all the advertisements • Teen years are a critical developmental period. Many eating habits are established during this time • Several different marketing techniques used • Digital marketing (Facebook, Twitter, etc.) • Fast food marketing to preschoolers went up by 16 percent in the year of 2010 • Fast food establishments had placed 6 billion advertisements onto social networking sites Krisberg, K. (2014). Report finds no break in fast food marketing to kids, teens. The Nation's Health, 43(10), 23.
Marketing of Fast Food Industries • An online immersive virtual environment • Infiltrating social networks • Contests, prizes and free products • The building of new establishments • systematically concentrated within a short walking distance of schools • teens who had attended school near a fast food restaurant were heavier than the students who didn’t. Davis, B., PhD., & Carpenter, C., PhD. (2009). Proximity of fast-food restaurants to schools and adolescent obesity. American Journal of Public Health, 99(3), 505-10. (2011, Oct 1). The new age of food marketing: how companies are targeting and luring our kids-and what advocates can do about it. Retrieved April 3, 2014
Statistics 30 percent of children and 40 percent of adolescents eat fast food every day! More than 9 million children and teens are obese here in the United States, and just as many are at risks Bad eating habits tend to last throughout adulthood, causing obesity Davis, B., PhD., & Carpenter, C., PhD. (2009). Proximity of fast-food restaurants to schools and adolescent obesity. American Journal of Public Health, 99(3), 505-10. Krisberg, K. (2014). Report finds no break in fast food marketing to kids, teens. The Nation's Health, 43(10), 23.