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Proposal Writing

Proposal Writing. Taking time, pain, and guesswork out of the process!. Question: How long should a good proposal be?. Answer: As long as it needs to be. Good Written Proposals. Consumer Marketing. Good Written Proposals. Focus on the client.

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Proposal Writing

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  1. Proposal Writing Taking time, pain, and guesswork out of the process!

  2. Question: How long should a good proposal be? Answer: As long as it needs to be.

  3. Good Written Proposals... Consumer Marketing

  4. Good Written Proposals... • Focus on the client Consumer Marketing

  5. Good Written Proposals... • Focus on the client • Identify and focus on client objectives Consumer Marketing

  6. Good Written Proposals... • Focus on the client • Identify and focus on client objectives • Position Radio and your station as the safest and surest choice Consumer Marketing

  7. Good Written Proposals... • Focus on the client • Identify and focus on client objectives • Position Radio and your station as the safest and surest choice • Establish credibility and logic through the use of consumer and industrial research Consumer Marketing

  8. 8 Proposal Components

  9. 8 Proposal Components 1. Advertising Objectives

  10. 8 Proposal Components 2. Competitive Situation

  11. 8 Proposal Components 3. Consumer and Industrial Research

  12. 8 Proposal Components 4. Media Analysis

  13. 8 Proposal Components 5. Why Radio

  14. 8 Proposal Components 6. Why Your Station

  15. 8 Proposal Components 7. Creative Strategy

  16. 8 Proposal Components 8. The Schedule & Investment Details

  17. PROposal Assistant The All New …

  18. Say HI to Your New Assistant! • PROposal Assistant … • A web-based proposal-writing system that guides you painlessly through the proposal-creation process • Proposals downloadable to all-new templates in Word and PowerPoint • Accessible any time, anywhere you have web access

  19. PROposal Assistant New Version • Complete ONLINE system, accessible anywhere with no deployment issues • Context-sensitive video training • Real-time access to key RAB.com databases • Store unlimited proposals • Fully compatible with Word and Powerpoint • Unlimited template support

  20. Proposal Writing Taking the time, pain, and guesswork out of the process!

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