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Article Porter & Kramer „ Strategy and Society“

Article Porter & Kramer „ Strategy and Society“. Anna, Roni, Aku, Sanna, Anastasia and Francisco. What are the hypothesis made ?. Current practises are disconnected and counter productive CSR is good for corporations and society. What are the recommended approaches ?.

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Article Porter & Kramer „ Strategy and Society“

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  1. Article Porter & Kramer„Strategyand Society“ Anna, Roni, Aku, Sanna, Anastasia and Francisco

  2. Whatarethehypothesismade? • Currentpractisesaredisconnected and counterproductive • CSR is good for corporations and society

  3. Whataretherecommendedapproaches? • Identify points of intersection between your company and society. • Select social issues to address • Mount a small number of initiatives that generate large and distinctive benefits for society and your company

  4. Whataretheexamplesgiven? • Nestle (milkcollectionpoints) • Medicalindustry (nichemarket) • Toyota (hybrid) • Microsoft (updatedschoolstechnology)

  5. Whatistheconclusion? • Incorporating CSR into daily operationshelpsenhancecompany’s image and reputation, plus contributes to profit. • Companiescanbegood for society and themselvesbuttheyhave to remembertheycan’tdoeverything.

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