1 / 21

Culture Jamming/ Anti-

Culture Jamming/ Anti-. Lisa Chui. Lisa Chui. What is Advertisement?. A public promotion of some product or service Artists who alter or change advertisements are called “culture jammers.” . What is Culture Jamming?.

odetta
Download Presentation

Culture Jamming/ Anti-

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Culture Jamming/ Anti- Lisa Chui Lisa Chui

  2. What is Advertisement? • A public promotion of some product or service • Artists who alter or change advertisements are called “culture jammers.”

  3. What is Culture Jamming? • It is the practice of purposefully changing or damaging the message in popular advertisements. • Definition of culture Jamming: To become stuck, to cause something to stop.

  4. What is the purpose of culture jamming? • To cause us (the audience) to STOP and RECONSIDER advertisements that we usually don’t pay much attention to or criticize.

  5. Why Are ArtistsCulture Jamming?

  6. How Does Culture Jamming Work?

  7. What are the characteristics of culture Jams? What do they have in common?

  8. Advertisements(trying to sell a product)

  9. Anti-Advertisements(Criticizing/making fun of a product)

  10. Looking at Different Typography(Logos)

  11. Making Your Own Culture Jamming/Anti-Advertisement Poster Procedure • Select an advertisement off of the Internet, magazine, or newspaper. • Think of a negative aspect of the product you chose. If there is nothing negative about it, choose a different advertisement. • Decide whether you will include the entire advertisement or just a part of it in your work

  12. 4. Make a sketch of your anti-advertisement in your sketchbook making sure to criticize or make fun of the negative aspect of the product. You must include the following elements in your work (along with a part or all of the original image): *Text *Your own drawing

  13. 7. Once you are done sketching you will have to decide which medium you will make your final anti-advertisement in. You must choose AT LEAST 2 DIFFERENTS MEDIUMS from the following: *Drawing Materials (colored pencils, markers, ink, pastels) *Paint (watercolor or acrylic) *Gesso/Gel Medium Transferring *Collage *Photoshop

  14. You will have to draw your own image onto the poster paper being provided. If using the Gel/gesso transferring method, or Photoshop, come see me to for specific instructions. • Carefully add your Text (using the typography technique practiced in class). Make sure your text and message stands out. • Your artwork must be filled in completely to create unity. You can paint the background, color it, or collage it but make sure that the entire work looks like it belongs together. Use overlapping and similar colors throughout.

  15. Typography Exercise Using the example above, practice illustrating the following words using different typography: *loud *lonely *sad *rain *love *run

More Related