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48hours Jamming timeline

48hours Jamming timeline. From Hidden Treasure to NO NAME!. Brainstorming …. W h at is ‘Hidden treasure’?. Ideas 1. Idea : A service to empower people’s latent ability User: People who are lack of motivation in life ( unemployed young generation)

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48hours Jamming timeline

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  1. 48hours Jamming timeline From Hidden Treasure to NO NAME!

  2. Brainstorming… What is ‘Hidden treasure’?

  3. Ideas 1 Idea : A service to empower people’s latent ability User: People who are lack of motivation in life ( unemployed young generation) What are we trying to do: Design a journey to guide our user to discover their hidden ability. Need : High unemployment / Social issue

  4. Ideas 2 Idea : A service that allow people to discover the hidden treasure around them ( Locality ) User: People are new in town? People who are curious about their area? What are we trying to do: Design a service platform to allow our user to ‘discover something different’ It could be events or people Need: Many people new to the city / busy lifestyle / a service channel for people to discover something ‘different’

  5. We have chosen….IDEA 2 • More potential • More fun • More possibilities

  6. Discover… User research result : People are sceptical about the idea of ‘meeting stranger’ – Stranger Danger There is not a ‘Need’ of another social networking People are more interest about the hidden events / activities in their area

  7. Define… There are many similar products / services provide social events information We need to differentiate ourselves with other service provider ( not another Timeout )Hidden Treasure – We are targeting to the niche market ( Non-mainstream )

  8. Develop Who are our key partners? Will collaborate with blogger in Phase 2. No name start-up as an independent insider. How we market ourselves? Our service provide a service platform to centralise all the niche ( non-mainstream events )

  9. Deliver WOTM / Apps 1: No Name will send an invitation to their network to install the application 2: The application will link with the Share feature 3: No Name will use people connection / share on social media as the communication channels ( benefits : low cost, match with the brand – hint, guide

  10. Value Proposition The wayfinder guide to London’s hidden gems

  11. Next step… The business model can be replicate in other cities around the world No Name is a brand / service provide information about the non-mainstream events

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