1 / 21

GROUP 3 Ramon Contreras Christan Godwin Rico Hernandez Alexis Ramirez Rachel Rubio Varinder Singh

GROUP 3 Ramon Contreras Christan Godwin Rico Hernandez Alexis Ramirez Rachel Rubio Varinder Singh Cam Tran. Lexus Background. Toyota introduced the first model Lexus LS 400 in 1989 in L.A. spending nearly a billion and previous 6 years developing this 1990 model.

odette-bird
Download Presentation

GROUP 3 Ramon Contreras Christan Godwin Rico Hernandez Alexis Ramirez Rachel Rubio Varinder Singh

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. GROUP 3 Ramon Contreras Christan Godwin Rico Hernandez Alexis Ramirez Rachel Rubio VarinderSingh Cam Tran

  2. Lexus Background • Toyota introduced the first model Lexus LS 400 in 1989 in L.A. spending nearly a billion and previous 6 years developing this 1990 model. • LS 400 won major motoring awards from publications including: Automobile Magazine & Wheels Magazine

  3. 1990S GROWTH AND EXPANSION • 1990, Lexus had $63,534 in annual sales & 121 dealerships. • In 1991, Lexus launched first sports coupe, the SC 400, pictured below. • Lexus becomes the top-selling premium car import in the U.S. • By 1999 annual sales of $185,890 & 185 Dealerships.

  4. 2000s Continued Growth & Global Reorganization • In 2000, Lexus introduced the IS line. • In 2002, all-new GX 470 luxury utility vehicle unveiled in Florida. • In 2005, Lexus completed an organizational separation from parent company Toyota. • They expanded the global launch of the brand in major world markets such as China with strong sales. • In 2009, Lexus awarded the best selling luxury make in America for the 10th consecutive year.

  5. 2010s: Recent developments • In 2010, Lexus focused on adding hybrids and new model derivatives. • In 2011, sales drop due to: • Tokyo earthquake and Tsunami disrupt production. • Increased Competitions from BMW, Mercedes-Benz, and Audi • 14% sales drop in the U.S. market. • Sales increases of 40% and 27% in Europe and Japan respectively • A global sales total of 410,000 units. • In 2012, Debuts the first ever Super Bowl commercial at Super Bowl XLVI.

  6. Regional Operation • Lexus sales operations vary in structure by region: • In Japan: 143 dealerships in the country are owned and operated by Lexus. • In US: a distinct organization from corporate headquarters, with separately owned and operated Lexus showrooms

  7. Porter’s Competitive Strategy

  8. Porter’s Competitive Strategy

  9. Porter’s Competitive Strategy LEXUS IS HERE

  10. The Lexus Culture • Motto: “The Passionate Pursuit of Perfection.“ • Values • We always have the highest duty of care to the assets entrusted to us by our valued customer and our Company. • We will provide the very best Vehicle Sales and Service experience for all our customers and strive to be the benchmark by which all other Motor Vehicle Dealerships will be measured. • We will do this in a way that will encourage the continuous improvement of our people and our Company. • Philanthropy • Champions for Charity • Lexus Eco Challenge

  11. The Lexus Luxury Products

  12. Sedans • IS – Intelligent Sport • GS – Grand Sport • ES – Executive Sedan • LS – Luxury Sedan

  13. SUVs Convertibles IS C – Intelligent Sport Convertible • RX – Recreational 4x4 • GX – Grand 4x4 • LX – Luxury 4x4

  14. Hybrids • CT H – Compact Touring Hybrid • RX H – Recreational 4x4 Hybrid • ES H – Executive Sedan Hybrid • GS H – Grand Sport Hybrid • LS H – Luxury Sedan Hybrid

  15. Performance Concept LF-LC LF-CC • IS F – Intelligent Sedan F-Performance • LFA – Lexus F-Performance Apex

  16. Leader in Customer Service • Rigorous application process to be a Lexus dealership. • When the brand was launched the application process included several face-to-face interviews between the company and each potential dealer. • Only 80 existing chosen from 1,500 applicants. Esteemed Dealerships • Lexus named most reliable car brand in US at least 14 times. • Technicians graduates from the Lexus Commitment to Perfection Certification program. • Where Lexus and the National Institute of Automotive Service Excellence require grueling exams and in depth training.

  17. Leader in Customer Service In-House Service Customer waiting lounges and office areas to conduct business in. Customizable car settings Free internet service Shuttle services Complimentary car washes According to their covenant, "Lexus will treat each customer as we would a guest in our home."

  18. Leader in Customer Service Online Help • Lexus loaner vehicles. • Lexus Owner Welcome events. • Exemplary recall service. • Breakfast Club. • Lexus National Service History Database. • Roadside assistance. Insider Bonus Lexus offers deals and discounts at partnering hotels, restaurants, golf courses, event services, and retailers.

  19. Technology How-to videos and manuals for different models. Lexus Enform App, plan entire trips and send destinations to Lexus Navigation System—all without a computer. • Safety Connect, stay protected on the road. With your vehicle's embedded cellular and GPS technology, you can be in touch with the Lexus 24/7 response center at the touch of a button. • Lexus Insider, complimentary service providing audio casts right to your vehicle. Designed to further enhance your driving experience, provides tips for Lexus technologies, travel highlights, and owner benefits.

  20. Sources Cited: • http://www.lexus.com/contact/pdf/KnowledgeCenter_PDFs/HistoryofLexus.pdf • http://www.strategy-business.com/article/07103?pg=all • http://www.lexus.com/models/ISF/service/index.html • http://blogs.hbr.org/taylor/2007/12/more_lessons_from_lexuswhy_it.html • http://www.autoweek.com/car-shopping/articles/2011/08/milestones-in-the-history-of-lexus.html • https://secure.drivers.lexus.com/lexusdrivers/home.do • https://www.google.com/search • https://secure.drivers.lexus.com/pub-share/pdf/enform/users_guide.pdfhttps://secure.drivers.lexus.com/lexusdrivers/info/my-lexus/resources/lexuslink.dohttp://www.prweb.com/releases/2013/1/prweb10331192.htmhttp://pressroom.lexus.com/article_display.cfm?article_id=2078 • http://www.lexus.com/contact/faqs/corporate_info4.html • http://www.youtube.com/watch?v=eGrSJodRMk8 • http://www.forbes.com/sites/matthewdepaula/2013/01/30/the-2014-lexus-is-is-meant-to-be-more-of-a-movie-star-than-a-runway-model-says-toyota-design-chief-tokuo-fukuichi/2/ • http://www.zercustoms.com/photos/Lexus-concept-sketch/Lexus-concept-sketch.jpg.html

  21. THANK YOU MIS 3300.006 - GROUP 3

More Related