Introducing

1. Introducing Dependable at-home protection from tapeworms

2. There’s one thing dogs, cats and their owners can agree on... They don’t like tapeworms!

3. The number of tapeworm infected pets is staggering • At least 25% of dogs and cats • Nearly 40% of veterinarians surveyed report seeing tapeworms in pets “often” • 25% to 50% of dogs and cats infected with fleas also have tapeworms

4. There’s a vast, untapped market for at-home tapeworm protection • Pet owners spend $104 million per year to have veterinarians treat their pets for tapeworms *University of California, Department of Entomology

5. Treating pets for tapeworms used to mean • The expense of taking your pet to the veterinarian • Added stress on pets removed from the home environment

6. Now pets can be treated for tapeworms at home • New TradeWinds brand Tape Worm Tabs™ • Dependable, at-home protection from tapeworms • The first over-the-counter tapeworm control containing praziquantel, the recommended dewormer for tapeworm treatment

7. Proven safe and effective against tapeworms Praziquantel - the active ingredient in Tape Worm Tabs • FDA approved • Proven 100% safe and 100% effective

8. Preclinical trial data shows praziquantel is • 100% effective against T. pisiformis and D. caninum in dogs • 100% effective against D. caninum and T.taeniaeformis in cats

9. Available in dosages for dogs and cats • Canine dosage: each tablet contains 34 mg praziquantel • Feline dosage: each tablet contains 23 mg praziquantel

10. Dosage Directions • Follow label directions by animal weight to determine recommended dosage • Approved for puppies over 4 weeks of age, kittens over 6 weeks of age

11. Easy to administer • Sized for easy oral administration • May be crumbled and mixed with food

12. When should pet owners use Tape Worm Tabs • When their pet is infested with fleas, or exposed to fleas or infected prey • When they see evidence of tapeworm segments • For best results, pet owners should administer regularly

13. How to identify a tapeworm • Egg-filled tapeworm segments resembling grains of rice may adhere to fur under the animal’s tail or appear in the animal’s stool.

14. Cost-effective tapeworm control • No veterinarian service call is needed • No prescription is required

15. Shipped to you in ready-to display packaging • Tape Worm Tabs come pre-packaged in… • Canine 5-(34 mg) tablets per bottle • Feline 3-(23mg) tablets per bottle • 6 bottles per display pack • 12 display packs per master case

16. How to display Tape Worm Tabs • Use your shelf talkers to draw attention to new Tape Worm Tabs • The easel display can be placed near the product, by the cash register, or on a bulletin board

17. Canine Product Dosage

18. Feline Product Dosage

19. Where you find fleas, you’ll find tapeworms Regular treatment with Tape Worm Tabs will... • Remove tapeworms from dogs and cats • Help keep pets tapeworm-free year-round

20. Why will pet owners ask for Tape Worm Tabs Tape Worm Tabs are being introduced to pet owners • Nationwide publicity campaign • Distinctive point-of-purchase merchandising displays • Catalog advertising

21. Pets infected with tapeworms suffer • Nutritional loss • Loss of energy • Dull or rough coat • Sporadic diarrhea

22. Why tapeworms concern pet owners • Wriggling, egg-filled tapeworm segments • in pet’s stools • clinging to pet hindquarters • deposited in their homes • Risk of a family member becoming infected

23. Many pets can get tapeworms from fleas . • Fleas are the intermediate host for Dipylidium caninum. • Pets may ingest tapeworm larvae during normal grooming.

24. D. Canium Life Cycle

25. Pets also get tapeworms from infected prey • Dogs and cats that catch rabbits and rodents infected with Taenia tapeworms can accidentally ingest tapeworm eggs.

26. T. pisiformis Life Cycle

27. T. taeniaeformis Life Cycle

28. TradeWinds brand Tape Worm™ Tabs provide • Dependable, at-home protection from tapeworms • Stress-free protection for pets • Cost-effective convenience for pet owners