MEMORIAL DAY– 27 MAY 2013

1. MEMORIAL DAY– 27 MAY 2013 http://www.mwrbrandcentral.com/HOMEPAGE/monthlyobservances.html • Objective • To promote Memorial Day and remember and honor Soldiers who have died in military service and their surviving Family members. To educate Army Communities about the significance of the Gold Star and Next of Kin pins so people recognize the pins and honor the Survivors who wear them. Creative materials: • KeyMessage (to customers) • “On Memorial Day we honor the Fallen and remember those they left behind”. We must remember, respect and honor Fallen Soldiers and their surviving Family members. Poster/ print materials • Target Audiences • -All Survivors.-All members of Army Communities and surrounding areas: Soldiers, Families, Retirees, Civilians and Community members • - • Engagement Opportunities • -Memorial Day print materials should be placed at all SOS, ACS and Family and MWR facilities • -Place Memorial Day ad on garrison Family and MWR website to raise awareness. Redirect to www.sos.army.mil. • -Social media messaging -- see Social Media corner on Brand Central for suggested messages Web Ads Timeframe: • Display Creative materials @ • SOS Centers • Army Community Service Centers • Family and MWR activities • High traffic facilities on post (AAFES/Commissary) if possible START May 1 POC Information: Pierre Laxa Ganesa Robinson Pierre.I.Laxa.naf@mail.mil ; (210) 466-1743 ganesa.r.robinson.naf@mail.mil; (210) 466-1186 IMCOM G-9, Family and MWR – Marketing Division IMCOM Public Affairs END May 28