1 / 14

Telling Your Story and Getting Results

Learn how to craft and communicate your organization's unique story to effectively reach and engage your target audience. Case studies and practical tips will be shared.

ogata
Download Presentation

Telling Your Story and Getting Results

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Telling Your Story and Getting Results Virginia Governor’s Housing Conference November 19, 2015

  2. Audience Question What is your Story?

  3. Mission Statement Story = Mission

  4. Audience Question

  5. No Two Entities Are Alike! • Deliver together • Act responsibly • Realize the power of our people • Trust the team • People as a competitive advantage • Ethics • What’s right for customers • Diversity and inclusion • Leadership

  6. Find Your Story • Step 1: What Do You Do? • Define your brand and messaging • Step 2: How Do You Do it? • What is unique about your work from other organizations/companies • Step 3: Who Do You Serve? • Identify your audience(s)

  7. Find Your Story • Step 4: How Do You Reach Them? • Tactics to consider • Communications channels • Step 5: Who Is Talking About You? • Be relatable and responsive

  8. Case Study: Housing Virginia • 2015 Communications Campaign • Planning timeline • Align with mission • Consider frequency and audience • Evergreen issues/news triggers

  9. Case Study: Housing Virginia

  10. Case Study: Housing Virginia • Three Takeaways • Define goals and audience • Get organized and plan • Leverage multiple platforms

  11. Case Study: HHHunt Mission: To improve the world and how people live by creating meaningful experiences and places of great distinction.

  12. Case Study: HHHunt • #HowYouLive Campaign • Testimonials • Social media • Public relations • Internal communications

  13. Case Study: HHHunt • Three Takeaways • Capture the philosophy • Identify the best platforms • Consistency

  14. Thank You! Mike C. Gray, APR mgray@cpgroupllc.com Andrew K. Ryan, APR akryan@cpgroupllc.com www.cpgroupllc.com

More Related