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Communications Strategy

Communications Strategy. 2010-2013 ( VERSION 3.1: July 11 th , 2010). Agenda. Statement of Purpose Mission Objectives Different functional communication strategies Alternative forms of communication Social and new media guidelines Issues and potential constraints Questions.

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Communications Strategy

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  1. Communications Strategy 2010-2013 (VERSION 3.1: July 11th, 2010)

  2. Agenda • Statement of Purpose • Mission • Objectives • Different functional communication strategies • Alternative forms of communication • Social and new media guidelines • Issues and potential constraints • Questions

  3. Statement of Purpose • Address the lack of awareness of the agency and its developmental goals among the general public • Establish UNDP as an expert knowledge center in the development field with the Government of Kuwait (GoK) and CSOs/NGOs • Maintain and attract new partners and participants to the programme

  4. Mission • To produce adequate and high quality communications resources to meet media, development partners, GoK and UNDPGO needs for raising awareness, promoting understanding and growing support for UNDP while using communications as a vital tool for advocacy and development

  5. Objectives • Provide outreach and visibility support to the CPAP 2009-2013 • Produce and market communication products such as: annual report, brochures, fact sheets, calendars, memorabilia and other promotional documents to create awareness of UNDP programmes among target audiences • Upgrade UNDP- Kuwait website

  6. Objectives • Manage UNDP presence on online social networking sites • Develop and implement GoK outreach programmes • Develop and implement TV, radio and print media outreach programmes • Develop and implement community, CSOs, NGOs, student and public outreach programmes • Develop and implement internal communication strategies

  7. Objectives • Develop communication strategies for BCP and crisis management • Celebrate and host events on international and UN Days • Use UN House premises to host development workshops/conferences • Maintain UN House library • Develop and explore alternative promotional materials and mediums

  8. Different Functional Communication Strategies • Media Communications • GoK Communications • Partners and Public Communications • Internal Communications

  9. Media Communications • Proactive response • Strong media network • Newsletter production • Media coverage for events and project launches • TV and radio outreach

  10. Media Communications • Print media outreach • Media relationship • BCP and crisis management • Media spokesperson • Monitoring, evaluation and feedback collection

  11. GoK Communications • UNDP orientation and UN premises tour • Promotional documentation distribution • Increase UNDP – Kuwait presence in MoP and SCPD town halls and meetings • Focal point relationship management

  12. Partners and Public Communications • Attractive and regularly updated UNDP- Kuwait website • Promotional documents, photographs and videos • NGO/CSO relationship management, partnership building and orientation • Focus on MDGs • Volunteerism

  13. Partners and Public Communications • UNDP booth in international fairs and festivals • Educational programs for children such as: field visits, office visits, “day in the life” series • Job and internship opportunities to graduate level students • Communications for non-Kuwaiti population • Feedback collection

  14. Internal Communications • Institutional communication trainings • International trainings • Online trainings • Orientation to new hires • External surveys to understand public habits • Op-eds and newsletters • Historical record of all past projects

  15. Internal Communications • Gift programs, certificates of appreciation, thank you notes • Networking within the UN system • Internal team knowledge sharing events • Feedback collection and sharing of experiences • Tools for internal sharing of documents, photos, videos etc

  16. Alternative forms of communications • Cell phone text messages • Mobile friendly UNDP- Kuwait website (for smartphones) • Advertising via posters in traditional community halls (diwaniyas) supermarkets, hospitals, international fairs, sporting venues etc

  17. Social and New Media Guidelines • Social media campaign planning • Type of content • Monitor visitor-generated content • Branding and visual identity • External sites • Interaction with visitors • Security and privacy • Monitoring and evaluation

  18. Issues and potential constraints • Budget and financial resources • Message development and information overload • Adequate and effective communication training to senior management and staff of all levels • Staff capacity – small team • Staff and consultant turnover

  19. Issues and potential constraints • Identification of effective stakeholders, points of access, strategic partners and communication products, activities and channels • Accountability and oversight • Social and new media guideline abuses/ derogatory attacks • Technology constraints

  20. Questions THANK YOU !

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