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Communications Strategy

Communications Strategy. Consolidation & Engagement. John Chenery Director of Media and Communications jchenery@iBOL.org. iBOL Board Meeting New York, NY April 28, 2011. The Elements. Introduction Review Strategic Priorities Audiences Key Messages Tools and Products Branding Resources

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Communications Strategy

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  1. Communications Strategy Consolidation & Engagement John CheneryDirector of Media and Communicationsjchenery@iBOL.org iBOL Board MeetingNew York, NYApril 28, 2011

  2. The Elements • Introduction • Review • Strategic Priorities • Audiences • Key Messages • Tools and Products • Branding • Resources • Feedback • Timeline

  3. 1. Introduction

  4. 2. Review Nagoya Launch Newsletter Website Events Signage

  5. 2. Review

  6. 3. Strategic Priorities • Building new channels • Putting more “i” in iBOL • Switching to High Definition

  7. 4. Audiences • 1. Primary targets • Members • Collaborators • Partners • Media • 2. Secondary targets • Governments • Science institutes/centres • Museums etc. • Educators

  8. 5. Key Messages • Answer the key questions: • Who are we? • What do we do? • Why is it important? • (outreach and ‘in-reach’)

  9. 6. Tools and Products • Website- More depth with more detail • The Members’ Channel- Utility of connect.barcodeoflife.net • Social networks- Connecting insiders with outsiders • Newsletter- Remedial measures and economies • Media Relations- Targets of opportunity • Print, Signage, Merchandise- Annual Report, new brochure • Events- Adelaide, Frontiers of Science . . . .

  10. 7. Branding • Being “on brand” . . . - Means recognizable and consistent communications • Tells the world who and what we are • Applies to both visual identity and messaging Visual ID Manual Branded items

  11. 8. Resources • Hard choices among competing priorities • Web products • Newsletter • Annual report • Special events • Media campaigns

  12. 9. Feedback • Making expectations explicit • Cultivating our communicators • Asking questions, listening to the answers • Evaluating progress

  13. 10. Timeline • Planning and managing the information flow: • Special events (e.g. BOL conference) • Constant updates (website) • Opportunities (project milestones) • High-profile outputs (annual report)

  14. Discussion

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